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Animoca Brands and Brinc launch new US$30M Guild Accelerator Program to bolster global play-to-earn guild ecosystem


  • New Guild Accelerator Program will identify, mentor and invest up to US$500,000 in each early-stage guild accepted into the program

  • Mentors, experts and supporters from the networks of Animoca Brands and Brinc include Brendan Wong (founder of Avocado Guild), Sarutobi Sasuke (head of partnerships for YGG), Howard Xu (co-founder of the Vietnam-based guild Ancient8)

Guild Accelerator Program by Brinc and Animoca Brands.jpg

14 February 2022, Hong Kong: Animoca Brands has partnered with Brinc, a leading global venture accelerator, to launch the Guild Accelerator Program to build and grow the play-to-earn (P2E) guild ecosystem globally. The new acceleration program offers a total investment capital of up to US$30 million over two years.


The Guild Accelerator Program aims to enable millions of people around the world to generate income by participating in P2E gaming via crypto gaming guilds. Admission to the program is prioritised for guilds with a commitment to sustainability. This includes projects that support and give back to player/scholar communities, place emphasis on energy-efficient proof-of-stake protocols and side chains, and have lower overall physical footprints.


The Guild Accelerator Program will operate as a dedicated track within Launchpad Luna, the accelerator launched in mid-2021 as a partnership between Brinc and Animoca Brands. Online applications are open at until 27 February 2022, and the first cohort is scheduled to start in May.


Led by Richard Robinson, entrepreneur-in-residence at Animoca Brands, the Guild Accelerator Program will fund up to US$500,000 per guild. To optimise each guild’s performance and help scale growth, the program will foster innovation, set up management and operational systems, share best-in-class learnings from world-class mentors, expand each platform’s user base and assets, and help raise funds beyond the startup phase.


Mentors and experts supporting the Guild Accelerator Program include Brendan Wong (founder of Avocado Guild), Sarutobi Sasuke (head of partnerships for YGG), and Howard Xu (co-founder of the Vietnam-based guild Ancient8). 


Gaming is the most prolific and expansive entertainment industry, with 3.2 billion gamers worldwide, according to recent Statista/DFC Intelligence data. Asia is the largest, fastest-growing P2E gaming market, accounting for 45% of the global total. Blockchain-based P2E games grew rapidly in 2021, a year which saw the phenomenal increase in popularity of Axie Infinity and gaming guilds such as Yield Guild Games and Avocado Guild — all three of which Animoca Brands backed as an early investor.


Yat Siu, the co-founder and executive chairman of Animoca Brands, commented: “As the world enters a new era of work and play, the play-to-earn guilds space has enormous potential for growth. The management of digital assets in games and in the open metaverse represents a significant source of income for hundreds of millions of people. The future of work in the metaverse is being written today, and we are proud to foster the guilds that are driving the evolution of these new opportunities.”


Manav Gupta, founder and CEO of Brinc, said: “Web3-enabled guilds provide an onramp for the future of earning in a way that Web2 and traditional industries never could. The technologies, principles and business models developed in gaming that have enabled true digital asset ownership and utilisation (with aligned stakeholders) can be leveraged across all future areas of jobs and work. Guilds can help transform education, skill development, agriculture, R&D and almost any industry where access to tools and assets historically prevented anyone with time to innovate, up-skill and thus earn a living. We’re excited to meet founding teams that challenge the way we think about the applications and impact of guilds across all industries.”





About Brinc

Headquartered in Hong Kong, Brinc is a leader in global venture acceleration, operating 18 multidisciplinary accelerator programs in seven countries. Brinc accelerates startups focused on Internet of Things (IoT), blockchain technology, artificial intelligence, connected hardware, drones, robotics, clean energy and food technology, all within a sustainability mandate. 


Brinc has a portfolio of 200+ companies with founders from over 35 countries. Brinc also supports corporations with investment services, distributed innovation strategies, sourcing of new startups and technologies, as well as venture-building Web 3.0-enabled businesses. Global corporations (Manulife, Huawei, Schneider Electric, Puma, Batelco, Merck, Omantel, Linrun Group, Zhihui Park), government organizations (Hong Kong Science Park, NEOM, MBRIF, Guangdong Soft-tech Park), tertiary institutions (HK City University, National University of Singapore) and leading venture funds (Artesian, LeverVC, Tamkeen, EDB) have all run programs with Brinc. In 2021, Brinc launched a series of venture funds to invest in high-potential early stage companies through accelerators and provide LPs with a dedicated innovation platform and access to Series A+ co-investment opportunities.

Learn more about Brinc: and Brinc’s commitment to developing sustainable systems.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. Animoca Brands has a growing portfolio of more than 150 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

Press Contacts:

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Animoca Brands global contact:

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