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People behind the mission
Meet the executive committee members and board of directors of Animoca Brands driving our strategy, leading our teams, and shaping the future of our business.
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Yat Siu
Co-founder, executive chairman, and managing director
Yat Siu, co-founder and executive chairman of Animoca Brands, a global leader in blockchain and gaming dedicated to establishing digital property rights for virtual assets. A veteran technology entrepreneur and investor, Yat began his career at Atari Germany before founding Hong Kong Cybercity/Freenation, Asia’s first free web page and email provider. In 1998, he created Outblaze, an award-winning pioneer of multilingual white-label web services. After selling a business unit to IBM, he transformed Outblaze into an incubator for digital entertainment projects, one of which became Animoca Brands. Yat has been recognized as a World Economic Forum Global Leader of Tomorrow, DHL/SCMP Young Entrepreneur of the Year, and one of Cointelegraph’s Top 100 Notable People in Blockchain, and is also an official member of the Task Force on Promoting Web3 Development by HKSAR. He also serves on the BAFTA advisory board and the Asian Youth Orchestra.
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Evan Auyang
Group president
Evan Auyang, group president of Animoca Brands, a global digital asset leader that harnesses tokenization and blockchain to power consumer-facing and institutional ventures while curating an investment portfolio of more than 600 companies.
Mr. Auyang also serves as Independent Non-Executive Director on two publicly listed company boards: Sun Hung Kai & Co. Ltd. and Asia Financial Holdings Limited. In addition, he is a board director of Anchorpoint Financial, a stablecoin JV amongst Standard Chartered Bank, Animoca Brands and HKT. Mr Auyang is the Chairman of the Board of Civic Exchange, a public policy think tank. He is also a board director of Voyage, which is a NGO focused on poverty alleviation, youth/education and strategic philanthropy sector building. He is an Advisor for Our Hong Kong Foundation, and serves on the Innovation and Technology Advisory Committee of the Hong Kong Trade Development Council, the Subcommittee on Ecosystem and Infrastructure of the Task Force on Promoting Web3 Development, the Development Fund Committee of the Hong Kong Council of Social Service, as well as the Advisory Council for Institute at Brown for Environment and Society for Brown University. In addition, Mr. Auyang is a lecturer at the Hong Kong Academy of Politics and Public Policy.
Prior to joining Animoca Brands, Mr. Auyang was the Managing Director and Head of GLG International (Gerson Lehrman Group), a technology-enabled expert insight platform where he ran and grew its business spanning Europe, Middle East, Africa, and Asia-Pacific across 15 locations. Before GLG, Mr. Auyang was the Deputy Managing Director of the Kowloon Motor Bus Co. (1933) Ltd. (“KMB”) and a board director of Transport International Holdings Limited, the parent company of KMB. Prior to joining Transport International and KMB, Mr. Auyang was an Associate Partner at McKinsey & Company. Before that, Mr. Auyang worked at Citigroup’s Derivatives Structuring and Marketing unit.
He obtained his undergraduate degree in Economics and Political Science from Brown University and his MBA degree from the Kellogg School of Management.
Yat Siu
Co-founder, executive chairman, and managing director
Yat Siu, co-founder and executive chairman of Animoca Brands, a global leader in blockchain and gaming dedicated to establishing digital property rights for virtual assets. A veteran technology entrepreneur and investor, Yat began his career at Atari Germany before founding Hong Kong Cybercity/Freenation, Asia’s first free web page and email provider. In 1998, he created Outblaze, an award-winning pioneer of multilingual white-label web services. After selling a business unit to IBM, he transformed Outblaze into an incubator for digital entertainment projects, one of which became Animoca Brands. Yat has been recognized as a World Economic Forum Global Leader of Tomorrow, DHL/SCMP Young Entrepreneur of the Year, and one of Cointelegraph’s Top 100 Notable People in Blockchain, and is also an official member of the Task Force on Promoting Web3 Development by HKSAR. He also serves on the BAFTA advisory board and the Asian Youth Orchestra.
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Chris Whiteman
Non-executive director
Mr Whiteman is an executive with over twenty years of experience in commercial management, finance, and strategic advisory roles across various industries including gaming and app development, energy and resources, and investment management. Mr Whiteman has a degree in Economics from the University of Adelaide, a graduate diploma in Applied Finance and Investment from FINSIA, and CFA Level 1 designation from the CFA Institute. He is well versed in international affairs and has extensive experience in the culture and business dealings of Asia. Mr Whiteman has specific expertise in equity markets and deal structuring including advising on IPOs and other capital raisings, investor and public relations, and strategic planning for both public and private entities in Australia, China, Mongolia, and the United Kingdom.
Mr Whiteman is a non-executive director of iCandy Interactive Limited, a game development company listed on the Australian Securities Exchange.
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John Madden
Non-executive director and company secretary
Mr Madden has considerable experience leading work programmes on compliance, due diligence, governance and finance. Mr Madden worked at Rio Tinto for 24 years in various disciplines including accounting (annual reporting and accounting policies), acquisitions, business analysis, community and government relations, planning, project feasibility, project construction/development, and taxation. After his tenure at Rio Tinto, Mr Madden has worked primarily with small market capitalization companies, and has listed a number of entities on the Australian Securities Exchange (ASX) and the Alternative Investment Market (AIM) as well as the London Stock Exchange.