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Animoca Brands and Hooked Protocol partner to enrich Web3 edutainment ecosystem and drive mass adoption

Partnership leverages robust forms of Web3 onboarding traction including gamification, education, IP

17 May 2023 - Animoca Brands, the company advancing digital property rights for gaming and the metaverse, and Hooked Protocol (‘Hooked’), an immersive edutainment network focusing on Web3 mass adoption, today announced a strategic partnership to innovate edutainment practices and trends, enrich Web3 industry ecosystem diversities, and boost mass adoption of Web3 infrastructure among billions of Web2 internet users.

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Hooked already showcases the significant possibilities of a gamified open learning network in Web3-enabled education through its products and community of over 3 million monthly users. By combining the network of intellectual properties (‘IPs’) of Animoca Brands and cutting-edge AIGC (AI-generated content) technology of Hooked, the two companies will work to provide innovative Web3 experiences and educational entertainment content. 


The partnership aims to foster mass adoption of Web3 through innovative edutainment content. Animoca Brands and Hooked will target the billions of Internet users who have not yet interacted with Web3 technologies by offering easily accessible Web3 knowledge based on popular IP content.


This collaboration reinforces cooperative efforts to onboard users to Web3 by educating and informing the public about Web3  through innovations in edutainment experiences, such as gamified products and other diversified Web3 learning content. By combining Animoca Brands’ extensive portfolio of IPs, content, and platform ecosystem resources with Hooked's industry-leading Web3 community, influence, consumer product expertise, and AI-powered solutions.


Yat Siu, co-founder, and chairman of Animoca Brands, said, "Partnering with Hooked Protocol represents an exciting opportunity to create new value and advance our ecosystem development, leveraging AI and Web3 infrastructure to enhance digital content and education experiences for our users."


​​"Collaborating with Animoca Brands presents an exciting opportunity for Hooked to further strengthen our position as a leading Web3 gamified social learning platform and immersive edutainment network. We are thrilled to partner with a company that is renowned for creating and delivering exceptional IPs and contents, and look forward to leveraging their rich library to expand our offerings and enhance the experience for our users," said Jason Y, founder and CEO of Hooked.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

About Hooked Protocol

Hooked Protocol is the pioneering immersive edutainment network to onramp the next billions of people into Web3. Hooked mission is to drive Web3 massive adoption by providing immersive, gamified, and social learning experiences. 


Hooked offers a seamless and intuitive onboarding path for both learners and builders through offerings of 3 focuses of their businesses: Infrastructure, Academy & Ecosystem.


As of now Hooked has launched 3 dApps and products: Wild Cash, a Quiz-to-Learn Web3 bootcamp product for elementary learners with over 3 million monthly active users; ToDaMoon, a livestreaming Learn-to-Earn product for preparatory learners with 1,000,000 total competition participation; Hooked Academy Sensei, a Learn with AI-Sensei & exploratory learning product powered by AI technology with over 100,000 registered learners. 


Hooked is also developing itself towards substantial development of Web3 onboarding infrastructures to onramp builders, and meanwhile forging powerful partnerships and robust economic vitality within the ecosystem to boost massive adoption. 

With its trio of academy, infrastructure, and ecosystem, Hooked aims to revolutionize Web3 education and bring new forces to onboard Web3. For more information please visit or follow on Twitter.

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