Animoca Brands and Planet Hollywood to launch CLUB 3, a physical private club with exclusive perks and experiential programming for Web3 community
9 March 2023 – Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, and Planet Hollywood Group (“Planet Hollywood”), through their joint venture Meta Hollywood, announced today they will launch CLUB 3, a private, members-only club that will act as the physical meeting place for the greater global community involved in Web3, NFTs, and open metaverse industries.
3D rendering of the first CLUB 3 rooftop bar. For more photo and video assets, please click here
The first CLUB 3 location will open in the heart of the famed Sunset Boulevard in Los Angeles, California, in the second half of 2023. It will be a 10,000-square-foot facility consisting of diverse dining options, including a main dining room and a rooftop restaurant, eclectic bars and a cocktail lounge, meeting rooms, karaoke rooms, and other facilities. Additionally, CLUB 3 will offer fully programmable areas for experiential events that will be available both in person and virtually, such as industry events, community meetups, talks, experiences, seminars, AMA sessions, and more.
Following the opening of its first location, CLUB 3 plans to expand in multiple iterations in the world’s most popular cities, including New York, Miami, Tokyo, London, Paris, and Hong Kong.
CLUB 3 will offer four types of memberships: Founding, Social, Global, and Corporate Memberships. Membership perks will include access to amenities with respect to the membership type and all members will be able to communicate with each other through CLUB 3’s exclusive community chat. All four types of memberships will be available on launch starting from the internal sale.
The Social Membership will provide its owner with access to one specific CLUB 3 location. The Founding Membership is an ultra-exclusive pass available in limited numbers per club, granting special benefits such as access to a private founders-only lounge and other benefits. The Global Membership, an upgrade to all membership levels, will give owners access to all CLUB 3 locations around the world.
Memberships are available as mintable NFTs and interested parties can go to www.club3members.com to reserve a place on the waitlist. The one-time membership fees for a Social Membership and a Founding Membership are US$2,500 and US$7,500, respectively. All memberships can be upgraded to a Global Membership for a fee of US$1,500. To find out more about memberships and to sign-up for the waitlist, please visit www.club3members.com.
CLUB 3 will be integrating Web3 mechanics into the club’s operations such as community voting on seasonal menus, specialized perks, and collaborative promotions for certain NFT projects and membership holders.
Robert Earl, founder and chairman of the Planet Hollywood Group, commented: “I am proud to be a partner in CLUB 3. Imagine a club composed of groups of like-minded individuals - the setting is designed to be comfortable with great food, wonderful cocktails and exciting programming. CLUB 3 is truly international, both in its footprint around the world and its membership base - come join our journey as we get ready to launch our first CLUB 3 in Los Angeles.”
Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “CLUB 3 will foster and galvanize the broader Web3 community and serve as a launchpad for those wanting to learn more about this new world. Members will interact within the club’s numerous facility perks and experience what Meta Hollywood can offer. With this project communities across the Animoca Brands ecosystem will have access to new possibilities.”
About CLUB 3
CLUB 3 is a wholly owned subsidiary of Meta Hollywood, a joint venture between Animoca Brands and Planet Hollywood. Visit www.club3members.com for more information.
About Meta Hollywood
Meta Hollywood is a community-first ecosystem for entertainment fans and creators, offering exclusive access and utility (URL and IRL), at the intersection of Hollywood and Web 3. With access to a vast collection of over 60,000 movie memorabilia items, as well as additional Hollywood IP and utility from Planet Hollywood and Animoca Brands’ established partner network, users are in for a star-studded time! The community adds value to physical Hollywood events, pop culture, and memorabilia by providing Web3 enabled experiences and utility. By democratizing the entertainment universe, Meta Hollywood empowers movie lovers and the broader consumer market to interact directly with movie producers and other short-form content creators through a branded digital experience. Utilizing its native token HWOOD, Meta Hollywood intends to transform the iconic Hollywood experience into a next-generation hybrid Web3 ecosystem that benefits entertainment industry field supporters and creators both online and offline.
About Planet Hollywood
Planet Hollywood is the creator and worldwide developer of a consumer brand that capitalizes on the universal appeal of movies, television, sports, music and other leisure-time activities. The Company’s worldwide operations offer products and services in the restaurant, retail, lodging, leisure, gaming and entertainment sectors. Additionally, the Company owns one of the world’s more extensive and valuable memorabilia collections.
For more information, visit www.planethollywoodintl.com follow us on Instagram and Twitter @planethollywood and on Facebook at Planet Hollywood.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Allied Global Marketing - Jessica Mittenthal or Danielle Kovnat