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Animoca Brands and Queens Park Rangers FC partner to launch NFT collectibles

25 June 2021 -- HONG KONG -- Animoca Brands and Queens Park Rangers Football Club announced today that they will develop and launch non-fungible tokens (NFTs) based on the popular English football team, starting with sets of limited edition collectibles to be launched later in the year.


Animoca Brands and the club’s holding company, QPR Holdings Limited, entered into a partnership agreement providing Animoca Brands with a global licence to produce and publish NFTs for Queens Park Rangers Football Club.


Queens Park Rangers, also known as QPR, was founded in 1882 as Christchurch Rangers. The team was officially renamed Queens Park Rangers after a merger with St. Jude’s Institute in 1886. The club competes in the English Football League Championship, the second tier of English football. 


NFTs are digital assets and collectibles with authenticity, rarity, scarcity, ownership, and other properties that are independently guaranteed, verified, and secured on blockchain. Unlike most digital content, which is temporarily provided to users on a licensing basis, NFTs are truly ownable - just like physical collector’s cards. Their characteristics allow NFTs to attain significant value as digital collectibles and sports memorabilia.


Furthermore, an NFT is owned by its holder regardless of any decisions taken by any other party, including the NFT’s developer. Owners of NFTs are free to do anything they want with them: sell them on a marketplace, trade them for other items, use them in supported products, or simply collect and display them. 


Yat Siu, chairman and co-founder of Animoca Brands, commented: “We are thrilled by the prospect of collaborating with Queens Park Rangers and look forward to creating further engagement opportunities for the fans of this distinguished football club.”


Euan Inglis, commercial director at Queens Park Rangers, said: “We have launched a number of innovative digital products over the course of the last two seasons. We have taken a keen interest in blockchain, NFTs and tokenisation, which represent a hugely exciting area for football clubs. The opportunity to create digital assets that are unique and truly ownable by their holders really is particularly appealing for sports teams. Working with market leader Animoca Brands, whose track record speaks for itself, was an opportunity we could not miss. The concepts that we will develop through this partnership will create some real excitement with our fanbase.”


About Queens Park Rangers

Queens Park Rangers Football Club (QPR) is a professional football club that competes in the English Championship, the second tier of English football, and is a founder member of the Premier League. The rich history of QPR began way back in 1882 with the formation of Christchurch Rangers Football Club. Another local side by the name of St Jude’s Institute then merged with Christchurch Rangers in 1886 to become Queens Park Rangers. QPR turned professional in 1889 and set a league record, playing home matches in almost 20 different stadiums.

QPR has enjoyed a number of memorable moments, including winning the League Cup in 1967 at Wembley Stadium, and being Football League runners-up by one point to Liverpool in 1976 and FA Cup runners-up to Tottenham Hotspur in 1982. More recently, QPR won promotion to the Premier League in 2011, and again in 2014. For more information visit

About Animoca Brands

Animoca Brands, ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, gamification, and artificial intelligence. Animoca Brands develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon. Its portfolio of blockchain investments and partnerships includes Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds. Its subsidiaries include The Sandbox, Quidd, Gamee, nWay, Pixowl, and Lympo. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.

Animoca Brands global contact:

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