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Animoca Brands and The RugbyDAO forge strategic partnership to generate new opportunities in rugby and enhance the fan experience

29 June 2023 - Animoca Brands, the company advancing digital property rights for gaming and the metaverse, today announced a strategic partnership with The RugbyDAO, a pioneering decentralised autonomous organisation (DAO) focused on bringing innovation and transparency to the world of rugby.

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This strategic collaboration marks a significant milestone in the convergence of blockchain technology and Rugby, as two industry pioneers join forces to create new opportunities and enhance the fan experience. Animoca Brands, renowned for its Web3 initiatives and extensive experience in the NFT space, will work with The RugbyDAO to accelerate change in the way fans engage with rugby.


The RugbyDAO is an organisation built on the principles of blockchain technology and decentralisation. It aims to empower rugby fans, players, and clubs by leveraging the transparency, immutability, and interoperability of blockchain technology. By partnering with Animoca Brands, The RugbyDAO gains access to a wealth of expertise and resources in the blockchain gaming and NFT sector, further amplifying its ability to drive innovation within the rugby ecosystem.


Together, Animoca Brands and The RugbyDAO will introduce a range of exciting initiatives and offerings that aim to transform the way rugby is experienced by fans, playing talent, and those who grow the game. Fans will be able to engage through tailored Web3 communities, contribute to passion projects, and have the chance to receive rewards, enhancing their connection to the sport on and off the field. 


Additionally, the partnership will facilitate the exploration of immersive gaming experiences that leverage Animoca Brands' extensive portfolio of successful blockchain-based games. Rugby enthusiasts can look forward to exciting gameplay, competitions, and rewards designed to deepen their connection with the sport they love. By merging sports and gaming through blockchain technology, the partnership aims to attract new audiences to rugby while enhancing the experience for existing Rugby fans, who number over 800 million globally.


Yat Siu, co-founder and chairman of Animoca Brands, expressed his enthusiasm about the partnership, stating: "Partnering with The RugbyDAO allows us to bring the benefits of blockchain technology and NFTs to the world of rugby. By combining our expertise in blockchain products with The RugbyDAO's innovative approach to the decentralised support of rugby, we believe we will create unparalleled experiences for rugby fans and players and ensure that this amazing sport is entrenched in the open metaverse."


Wade Cawood, co-founder of The RugbyDAO, shared his excitement, stating: "This partnership with Animoca Brands will enable us to unlock the true potential of rugby by embracing the transformative power of blockchain technology. Together, we will create a new era for the sport, offering fans unprecedented opportunities to engage with their favourite teams and players."


The strategic partnership between Animoca Brands and The RugbyDAO represents a union of vision and innovation that could reshape the rugby landscape. By harnessing the power of blockchain technology, the collaboration seeks to enrich the fan experience, empower players and clubs, and open up new avenues for growth within the rugby industry.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

About The RugbyDAO

The RugbyDAO is a decentralised autonomous organisation (DAO) with the goal to build a sustainable, equitable and transparent future for all rugby stakeholders worldwide. Alongside a growing number of key phase 1 projects is a collaborative early adopter community of playing talent, tech experts, fans and change-makers of the game we all know and love. The DAO is currently operating a waitlist for access to early projects and drops which is available to sign up to by visiting For more information on The RugbyDAO follow on Twitter and Linkedin.



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