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Animoca Brands completes acquisition of WePlay Media

17 January 2023 - Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, today announced that it has completed the acquisition of WePlay Media Holdings LLC, which is the sole shareholder of XXL Racing LLC, an official licensee of MotoGP™, and of WePlay Media LLC, the developer of the highly popular MotoGP™ Championship Quest, the official MotoGP™ mobile racing game (WePlay Media Holdings LLC together with its subsidiaries are collectively “WePlay Media”). For more information about the acquisition please refer to the announcement of 16 September 2022.


About WePlay Media

WePlay Media was founded by 20-year video game veteran Mark DeSimone and chief operating officer Graeme Warring in order to bring to market AAA-quality mobile experiences and content focused on MotoGP™. WePlay Media has pioneered an approach to mobile gaming in which it tracks user engagement, brand impressions, and interactions using the same methodology used by the International Race Teams Association (IRTA) in broadcast television. This enables the group to produce the annual MotoGP™ Sponsor Engagement Report to document the billions of brand interactions with the riders, teams and sponsors of MotoGP™. WePlay Media is based in Phoenix, Arizona, with additional offices in the Philippines. For more information visit

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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