Animoca Brands partners with ALTAVA Group to license its BAYC NFTs for ALTAVA’s BAGC project
Singapore, 10 May 2023: ALTAVA Group, a luxury fashion brand that brings culture-defining brands into the metaverse, has announced a licensing partnership with Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, to make use of the Bored Ape Yacht Club (BAYC) NFTs in Animoca Brands’ portfolio.
Animoca Brands, which is an investor in ALTAVA, has agreed to license the BAYC intellectual property that it owns to ALTAVA’s Bored Ape Golf Club (BAGC) project. BAGC is a golf-themed derivative of Bored Ape Yacht Club that uses BAYC NFTs belonging to The Sandbox, Elite Apes, and Animoca Brands.
All of Animoca Brands’ BAYC NFTs licensed to the project, along with BAYC NFTs licensed by The Sandbox, will be assigned to a special edition class in the BAGC digital collection. The Special Edition BAGC NFTs will sport outfits branded by Animoca Brands and The Sandbox.
The utility built into the NFTs of the BAGC collection includes:
Custom physical “IRL” BAGC-branded golf merchandise
Access to some of the most exclusive golf country clubs in Korea, Turkey, and Vietnam
Voxel twins of special edition BAGC NFTs for use in The Sandbox
IP ownership, licensing, and management service
The IP ownership, licensing, and management service is particularly interesting to end-users. Recognizing that most NFT holders do not have the capability to monetize their IP, ALTAVA has set up a dedicated team to handle IP monetization on behalf of holders.
BAGC is a community-driven initiative and there is no official collaboration, partnership, or other affiliation with Yuga Labs, Inc.
About ALTAVA Group
ALTAVA Group is a Singapore-based company with offices in Seoul, Tokyo, London, and Paris. ALTAVA is the luxury fashion metaverse that enables users to discover, interact, and express themselves through a high-fidelity avatar. The Company operates WOY (World of You), a metaverse that provides Omni-platform experiential solutions which seamlessly connect consumers to the real-world and virtual world for high-end luxury brands and discerning partners.
ALTAVA Group Website: www.altava.com
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ALTAVA Group Twitter: twitter.com/altavagroup
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ALTAVA Group Linkedin: linkedin.com/company/altava
ALTAVA Group Instagram: instagram.com/altavagroup
ALTAVA Group Japan Telegram: https://t.me/altavajapan
ALTAVA Group Japan Twitter: twitter.com/altavagroupjp
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.