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Animoca Brands’ popular game Benji Bananas adopts ApeCoin for play-to-earn

17 March 2022: Animoca Brands, the company advancing digital property rights for gaming and the metaverse, announced today that its popular mobile game Benji Bananas is going play-to-earn (P2E) with the adoption of ApeCoin. The first phase of the transition is the sale of Benji Passes that will allow players to collect special tokens when playing Benji Bananas; the sale starts at on 17 March 2022.

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Issued by the ApeCoin DAO, ApeCoin (APE) is the ERC-20 governance and utility token made to empower a decentralized community building at the forefront of Web3. ApeCoin is being adopted by the Bored Ape ecosystem as the primary token for new products and services.


Bored Ape Yacht Club is a collection of 10,000 Bored Ape NFTs created by Yuga Labs. Commonly known as BAYC, the collection was launched in April of 2021 and has expanded to include the spinoff collections Bored Ape Kennel Club (BAKC), and Mutant Ape Yacht Club (MAYC).


Benji Bananas is a free-to-play mobile game from Animoca Brands available for download on the App Store and Google Play. It is a popular action game (over 50 million downloads) in which players make Benji the monkey and his friends leap from vine to vine through the jungle.


Benji Bananas is transitioning to a play-to-earn model on Ethereum, starting with the introduction of the Benji Bananas Membership Pass (‘Benji Pass’), an NFT that will enable its owners to earn special tokens when playing Benji Bananas, and that will also allow those tokens to be swapped for ApeCoin.


The first sale of the Benji Pass launches at 9 p.m. (EST) on 17 March 2022 at the game’s web site at


Further details about the Benji Pass sale and how ApeCoin will have utility in Benji Bananas are available at

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish StudiosQuidd, GAMEEnWay, Pixowl, Bondly, Lympo, and Grease Monkey Games. Animoca Brands has a growing portfolio of more than 150 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.


Animoca Brands:

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