Animoca Brands signs NASCAR Champion Joey Logano as REVV Motorsport global brand ambassador
7 July 2021 -- HONG KONG -- Animoca Brands is pleased to announce the appointment of professional NASCAR driver Joey Logano as global brand ambassador for the REVV Motorsport ecosystem, which currently includes the blockchain games F1® Delta Time, MotoGP™ Ignition, and upcoming titles Formula E: High Voltage and an original REVV racing game.
Joey Logano will promote REVV Motorsports games and their NFTs in person and via videos featuring him in a REVV-branded driver suit and car, conducting media meet-and-greet sessions, performing virtual live streams, providing autographed products, and more. Animoca Brands will create non-fungible tokens (NFTs) based on Joey Logano, including his driver helmet and logo, iconic racing moments, and special car liveries.
Joey Logano, nicknamed “Sliced Bread”, is the 2018 Monster Energy NASCAR Cup Series champion and a 27-time Cup winner. Logano won a series-high six races in 2015, including the biggest event of the season, the Daytona 500. He is one of only four drivers to win 25 NASCAR Cup Series races before the age of 30, and the youngest winner in the NASCAR Xfinity Series history (18 years and 21 days) and in the NASCAR Cup Series history (19 years and 35 days). Logano is currently a frontrunner competing in his 13th NASCAR Cup Series season, driving the No. 22 Ford Mustang for Team Penske.
Last year, during the COVID-19 pandemic, the Joey Logano Foundation partnered with Elevation Outreach on a US$1 million disaster relief fund to provide supplies and meals to kids and young adults impacted by the national shutdown.
Joey Logano commented: “Really excited to be partnering with Animoca Brands and joining the REVV Motorsport team. Technology continues to create new and engaging ways for us to interact with race fans. Entering the blockchain space and representing a global industry leading company like Animoca Brands is important to me for many reasons. We’ve got some big plans together and I’m ready to help the REVV team expand its capabilities in digital gaming and collectibles for motorsport fans around the world.”
REVV: the token ecosystem for motorsport gaming
REVV is the ERC-20 utility token that serves as the primary currency of purchase, utility, and action across all REVV Motorsport blockchain games by Animoca Brands. REVV is designed to enable true digital ownership of game assets, giving players freedom and control over their NFT in-game items. The games in the REVV Motorsport ecosystem include F1® Delta Time, MotoGP™ Ignition, and upcoming titles Formula E: High Voltage and an original REVV racing game.
NFTs: providing true digital rights to owners
NFTs are digital assets and collectibles that possess many characteristics normally associated with physical items, including authenticity, rarity, scarcity, ownership, provenance, and other properties that are independently guaranteed, verified, and secured on blockchain.
Unlike most digital content, which is temporarily provided to users on a licensing basis, NFTs are truly ownable by their holders - just like physical collectibles. These characteristics of NFTs allow them to attain significant value as game assets and digital collectibles.
NFTs are owned by their holders regardless of any decisions taken by any other party, including their developers. Owners are free to do anything they want with the NFTs: sell them on a marketplace, trade them for other items, use them in supported products/worlds, or simply collect and display them.
About Animoca Brands
Animoca Brands, ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. Animoca Brands develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon. Its portfolio of blockchain investments and partnerships includes Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds. Its subsidiaries include The Sandbox, Quidd, Gamee, nWay, Pixowl, and Lympo. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook or Twitter.
Animoca Brands global contact: email@example.com
North America: Marla Kertzman Marla@thoroughbred-communications.com