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Animoca Brands’ subsidiary Be. and AFL launch AFL Mint Throwbacks series


15 June 2023 - Be., a subsidiary of Animoca Brands, and the Australian Football League (AFL) today announced that the Throwbacks series of AFL Mint has begun with packs available starting from A$29 at AFL Mint


AFL Mint was launched by Be. and officially licensed by AFL for fans and collectors to collect AFL Moments, which are NFTs that feature the iconic moments, spectacular highlights, and champion players of AFL.


The Throwbacks series of AFL Mint includes moments from legendary players of past decades. First to be released are the 16 iconic AFL moments and 16 superstars from the 1990s. These include 8 common, 5 deluxe, and 3 ovation tiered moments, with superstars including Billy Brownless, Nicky Winma, Peter Sumich, Tony Modra, and more. 


Throwbacks is the third series for AFL Mint in 2023, following a successful collaboration series named Relentless with the 2022 Premiership winner Geelong Football Club in March. The inaugural AFL Mint series Ripper Skippers sold out in under 12 hours in August 2022, and the first five Season 2023 round-by-round moment drops, Mint Moments, sold out in less than 2 hours.


Buyers of the Throwbacks packs may be entitled to receive the Genesis ball, the coveted AFL Mint utility asset. There are only 2,022 Genesis balls in existence with over 1,000 already claimed. Genesis ball holders may be entitled to receive exceptional rewards such as premium tickets to the 2023 Toyota AFL Premiership Season, hospitality packages, merchandise discounts, exclusive AMAs, Kayo subscriptions, fun footy, and merchandise giveaways, plus an invitation to the upcoming inaugural AFL Mint Zone on 18 June at Marvel Stadium. 


Jordan Fogarty, CEO of Be., commented: “We are really excited to deliver this first archive drop from past decades. As a fan-focused organisation, we want to recognise and appeal to the wider AFL audience who love and idolise those iconic and spectacular players and moments of play from the 90s. It will be nostalgic and a lot of fun for our community to take this trip down memory lane with us.”


David Elliott, head of commercial operations of AFL, commented: “We are thrilled to be announcing this latest themed drop for AFL Mint. Off the back of a successful season including the Geelong club collaboration, the launch of the marketplace and consistent Mint Moments sellouts, we think this one will provide all fans the ability to collect and own parts of our game’s history in the digital world.”


AFL Mint recently launched its new peer-to-peer marketplace in May 2023. The marketplace had over 10,000 listings and over A$57,500 in trade volume in under a month, with Geelong’s Joel Selwood Elite moment from the Relentless series selling for over A$2,100, the largest sale to date.




About AFL Mint

AFL Mint is the only official marketplace to collect licensed AFL moments and digital collectibles. It offers exclusive AFL items showcasing the iconic moments, spectacular highlights, and champion players that are unique to the Web3 and metaverse space. AFL Mint proudly celebrates the strong heritage of AFL while exploring the endless possibilities to connect with fans in new ways. AFL Mint strives to ensure that AFL fans can share in the moments that matter in the sport they love. For more information visit


About AFL

The AFL is the custodian of Australian Rules Football. It both manages the elite AFL and AFLW leagues and oversees all competitions played at junior and senior level across metropolitan, regional and country Australia. The men’s AFL and women’s AFLW competitions feature 18 clubs with matches played across every state and territory each year.


About Be.

Be., a subsidiary of Animoca Brands, is trusted by the world’s leading brands and organisations to define and build their Web3 future. As one of the Top 100 Most Innovative Companies in Australia and a 2018 AFR Fast Starter, the company develops Web3 go-to-market strategies and provides creative and blockchain development for leading brands and partners of Animoca Brands. Be. was founded in 2013 by entrepreneur Jordan Fogarty, an Anthill 30under30 and a Business News 40under40 Entrepreneur of the Year. For more information visit or follow on LinkedIn or Facebook.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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