Animoca Brands’ subsidiary, Darewise Entertainment, partners with Skinvaders to launch SWEAR London’s first NFT collection in “Life Beyond” metaverse
Iconic 90s footwear brand SWEAR London enters the Life Beyond metaverse and launches its first-ever official NFT collection.
Life Beyond is the metaverse MMORPG from Darewise Entertainment, a subsidiary of Animoca Brands. The collaboration was arranged by Skinvaders
The partnership will further elevate SWEAR’s cult status for existing brand fans while bringing a new ‘fashion following’ to the metaverse.
The collaboration will take fiction gaming, fashion, and storytelling with NFTs to new heights.
Paris, 12 December2022: Darewise Entertainment, the international game studio and subsidiary of Animoca Brands, and Skinvaders, a new-age tech platform bringing digital fashion to the metaverse, announced today an official partnership with the luxury, made-to-order footwear brand SWEAR London to launch the first SWEAR NFT collection in the Life Beyond metaverse.
Fashion, tech, and play to create new NFT experiences
Life Beyond, developed and published by Darewise Entertainment, is an AAA science fiction multiplayer online role-playing game built to give users a unique off-world experience and true digital ownership over their game assets. Thanks to this collaboration, the game features an intricate and comprehensive digital society on an alien planet that will feature virtual cultural and fashion goods, including SWEAR’s iconic 90s chunky platform shoes.
Life Beyond’s metaverse is the ideal platform for SWEAR London to craft its brand experience while upholding its inherent personal expression and sustainability qualities.
Benjamin Charbit, CEO of Darewise Entertainment, commented: “With Life Beyond, our ambition is to create a lush and detailed fictional virtual planet based on cutting-edge technology, world-building, and storytelling. By working with the most talented creators and brands we love in the real world, like SWEAR, we are building an interesting, authentic and believable alternate reality. Skinvaders’ expertise in creating custom in-game elements will also play a pivotal role in this social experience.”
The partnership opens the door for Skinvaders to become one of the first key partners to develop digital fashion and more for Life Beyond. Florent Sroka, CEO of Skinvaders, remarked: “We are proud to power such an iconic brand as SWEAR to take its first steps in virtual worlds. Providing Life Beyond with Skinvaders technology for 3D content creation is proof that we are able to work with both Web2 and Web3 game platforms.”
Yat Siu, co-founder and executive chairman of Animoca Brands, commented: ”Life Beyond will be a breathtaking open metaverse, and one of its strengths will be the inclusion of certain fashion and luxury brands that enrich its digital world. SWEAR has a rich history of empowering communities and will fit well in Life Beyond, where all citizens are free to be whomever they want. We greatly look forward to adding this and other culturally relevant brands to the rich tapestry of Life Beyond.”
Branded metaverse innovation with the Life Beyond Creative Solutions team
This is a first-of-its-kind collaboration for Life Beyond, and Darewise Entertainment expects that there will be many more like it as the metaverse offers a great opportunity for brands to enter this new era of Web3.
To maximise such opportunities, Darewise Entertainment is officially launching the Life Beyond Creative Solutions team, a creative agency within the gaming studio, to co-create experiences with brands for and in Life Beyond.
Head of partnerships at Life Beyond, Timothee Semelin, commented: “Without revealing too much about the upcoming SWEAR NFTs collection, we know the community and the project will bring a new level of innovation to Life Beyond while also bridging digital and physical fashion. We foresee a unique in-game functionality for SWEAR NFTs as well as ties to SWEAR fashion products in real life.“
(Access Images Here)- More details of the NFT collection will be released in early 2023 to the community!
About Life Beyond
Life Beyond is a gaming metaverse where players embark on a journey to build a new civilization on planet Dolos. In this sci-fi world, powered by NFTs and a player-driven tokenized economy, players-citizens can decide who they want to become and the role they want to play in Life Beyond’s complex and many-layered society. Developed and published by Darewise Entertainment, a subsidiary of Animoca Brands, the project embraces the open metaverse philosophy to create immersive experiences through digital societies with an emphasis on true ownership and interoperability.
About Darewise Entertainment
Darewise Entertainment, a subsidiary of Animoca Brands, is a game studio founded by veterans of the AAA games industry that is currently developing the play-and-earn sci-fi MMO Life Beyond. Darewise Entertainment’s core team includes Benjamin Charbit (game director Assassin’s Creed IV: Black Flag), Marc Albinet (game director of Assassin’s Creed Unity and Dying Light 2), Christian Bravery (art director of Black & White and the Fable series), Samuel Kahn (tech lead for Ubisoft’s Snowdrop Engine and Crytek’s Cryengine) and Vincent Marty (head of marketing Ubisoft EMEA and VP at ESL Gaming). Darewise Entertainment is a multicultural team with offices in Paris, Barcelona, and London, with an international headcount that grew from 30 to nearly 100 in Q4 2022, composed of passionate people whose collective mission is to pioneer the next generation of high-quality online multiplayer games. Darewise Entertainment strongly believes in the positive power of online video games to create meaningful, interactive, and social experiences. For more information, visit www.darewise.com.
About SWEAR London
SWEAR is a cult footwear brand founded in 1997 in London. Rooted in celebrating expressive subcultures, SWEAR has always enabled a platform for self-expression, individuality, and creativity. Since 2016, SWEAR has embraced an exclusively on-demand model, recognizing its commitment to sustainability. self-expression, and sustainability.
Skinvaders is a new-age tech platform for in-game branded skins and digital clothing. They connect brands to game publishers using a “one-to-many” approach, scaling the distribution of digital assets along several games and metaverses. In return, fashion brands and metaverse projects can both leverage these digital assets to reach new consumers and brand advocates.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, and PIXELYNX. Animoca Brands has a growing portfolio of more than 380 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
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