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Animoca Brands subsidiary, Forj, receives ApeCoin DAO approval to build first Bored Ape Yacht Club ecosystem accelerator

Ape Accelerator will incubate and launch new projects that strengthen the Bored Ape Yacht Club and ApeCoin ecosystems

18 May 2023 - Forj, an Animoca Brands subsidiary and a Web3 technology leader, has been granted approval from the ApeCoin DAO to launch Ape Accelerator, an incubation platform for the Bored Ape Yacht Club (BAYC) community. 

FORJ logo.png

This new initiative, which was submitted and approved via ApeCoin DAO’s Idea Proposal system (see AIP-209), will incubate and launch projects that strengthen the BAYC community and ApeCoin ecosystem, and will be powered by ApeCoin tokens (APE). A grant of APE tokens was approved by the ApeCoin DAO community for the purpose of building and launching Ape Accelerator.


Ape Accelerator aims to engage the ApeCoin community as Initiators, Voters, and Participants. Initiators can submit proposals for projects to be incubated, while Voters can use their APE tokens to vote on whether the proposed projects should be launched. Participants will be able to support approved projects by purchasing NFTs and other tokens.


The launchpad within Ape Accelerator will initially operate on the Ethereum network and feature a tiered structure for participation, based on users' APE stakes and qualifying NFT holdings. User tiers will determine benefits such as priority sales, higher purchase limits, and better allocations of rare NFTs. Tier requirements can be defined through an ApeCoin DAO voting process.


More details about Ape Accelerator are available at


Harry Liu, CEO of Forj, said of the new initiative: "We are thrilled to have the support of the ApeCoin DAO community to bring Ape Accelerator to life. Our goal is to create new opportunities for builders and creators within the Bored Ape Yacht Club ecosystem, and with Ape Accelerator we can empower projects that will achieve just that."


Yat Siu, the co-founder and executive chairman of Animoca Brands, said: "Ape Accelerator is an innovative approach to leverage the democratic potential of the BAYC and ApeCoin ecosystem, and to empower creators and showcase the power of community governance in Web3. We’re looking forward to the incredible projects that will emerge from this initiative."


Forj has been a BAYC holder since May 2022 and has consistently sought to empower BAYC intellectual property and foster community growth. In a recent partnership with The Sandbox, Forj built a Bored Ape-themed metaverse experience, Monkeying Around, which attracted 46,000 unique players.


Ape Accelerator will launch later this year. Projects interested in being incubated on the Ape Accelerator can contact Forj at ApeAccelerator@Forj.Network



About Forj

Forj, a subsidiary of Animoca Brands, delivers leading Web3 products and technologies that create unique fan experiences for creators. A truly end-to-end solution, Forj is the next frontier of fan engagement through its use of NFTs, metaverse protocols, and blockchain tech to bring fans closer to their favorite creator brands in Music, Entertainment, Gaming, and beyond. With major partnerships including Grammy-nominated musician Lewis Capaldi, and leading creator platform Spring, Forj has an enviable track-record of success in the sector.


Forj-owned brands include metaverse infrastructure project Metaprints and leading Game-Fi project PolkaPet World

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About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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