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Animoca Brands to acquire majority stake in Bondly

Bondly's technology, launchpad, and NFT bridge to be integrated into  Animoca Brands’ game products

New York, NY, and Hong Kong, 17 September 2021 – Animoca Brands, the company driving digital property rights via NFTs, today announced it has entered into a binding agreement to acquire a majority stake in Bondly, the premiere NFT solutions provider empowering the next generation of NFT creators. Animoca Brands does not deem the acquisition to be material.

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The strategic investment in Bondly will position both companies to drive mass NFT adoption across Animoca Brands’ portfolio companies operating in gaming, sports, entertainment, collectibles, and other areas. Bondly’s proven technology -- including NFT swap protocol, marketplace, and cross-chain NFT minting and bridges -- will enable gamers to easily move NFT assets from one blockchain to another.


Yat Siu, the co-founder and chairman of Animoca Brands, commented: “Bondly has developed powerful tools to help onboard brands and individuals to the world of NFTs, and has built valuable relationships with many leading brands and artists. These products and relationships will be of great assistance to Animoca Brands and our portfolio companies, including the Launchpad Luna accelerator, as we drive the shift to the true digital ownership model made possible by NFTs.”


With a broad portfolio of more than 100 investments in some of the world’s most meaningful NFT-related companies, including OpenSea and Dapper Labs, Animoca Brands has emerged as a major force in the world of blockchain and gaming. The company raised $138.88 million earlier this year to bring its valuation to $1.139 billion on the strength of its plan to deliver digital property rights to gamers via NFTs. This focus on NFTs synergizes well with Bondly’s vision to introduce NFT owners to the opportunities presented by DeFi ecosystems. 


“Joining forces with Animoca Brands is a game-changing strategic alignment that will propel GameFi to the next level,” said Harry Liu, co-founder and CEO of Bondly Finance. “As a pioneer in the NFT space, we will bring our extensive know-how in delivering high-quality, high-utility NFT experiences to the Animoca Brands portfolio companies.”


Bondly was the first company to go to market with unique products in partnership with influencers and musicians and collaborations with gaming/collectibles creators. Bondly created and distributed YouTuber/Influencer Logan Paul’s first-ever limited-edition series of NFT collectibles for fans, selling out in only 30-minutes. Lewis Capaldi, two-time BRIT Award Winner with 15 Billion streams and chart-topping hits worldwide, partnered with Bondly and quickly sold out his Big Fat Sexy Card Collection NFTs, with the vast majority purchased by a non-crypto audience. Singer/songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product BONDSwap.


Bondly is led by co-founder and CEO Harry Liu and COO Rob Tran, both technology veterans with a combined 30 years of experience in blockchain, SaaS, AI, and eCommerce sectors, among others. Brandon Smith took a voluntary leave of absence on July 16, 2021 and is no longer associated with Bondly.


About Bondly

Bondly is at the forefront of developing new technologies to make blockchain utilization for NFTs and crypto currencies safer, more efficient and truly decentralized. One of the few end-to-end NFT platforms in the market, Bondly executes every step of the process to bring authenticated digital-first goods to the market in music, entertainment, gaming and collectibles with a suite of products and services designed to support the entire blockchain ecosystem. 

About Animoca Brands

Animoca Brands, ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. Animoca Brands develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds. Its subsidiaries include The Sandbox, Blowfish Studios, Quidd, Gamee, nWay, Pixowl, and Lympo. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.



Animoca Brands:

Global contact:

North America: Courtney Greenberg



Lisa Sorge

Head of PR and Communications

647-922-9135 (Toronto)

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