AXA Hong Kong partners with The Sandbox to become the first insurer in Hong Kong to enter the metaverse
Leading Hong Kong insurer will provide innovative digital experience for its customers through interactive activities on its LAND in The Sandbox
HONG KONG – 28 September 2022 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, and AXA Hong Kong (“AXA”), a leading insurer in Hong Kong, today announced that AXA will become the first insurer in Hong Kong to enter The Sandbox metaverse. AXA has acquired a 3x3 LAND, upon which it will provide an innovative interactive space for its customers.
Hong Kong has a strong and growing role in The Sandbox with the Mega City cultural hub featuring numerous Hong Kong companies, artists, and entertainers. AXA adds to this thriving virtual neighborhood as an industry pioneer by becoming the first insurer in Hong Kong1 to participate in The Sandbox.
Through its LAND, AXA Hong Kong will endeavor to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the metaverse.
Gary Ho, Chief Technology Officer, Hong Kong, AXA, said: ”I’m honored to announce that AXA has partnered up with The Sandbox to expand our digital presence by setting foot in the metaverse. This collaboration has reflected AXA’s vision and interest to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more. Stepping into the metaverse, I am thrilled to discover more captivating capabilities and use cases for AXA’s customers and the communities.”
JH Tang, Digital Transformation & Strategy Director, Asia, AXA, said: “We are proud to be the pioneer in the Hong Kong insurance industry to partner with The Sandbox. AXA Hong Kong is dedicated to connecting the world by unfolding all kinds of inventive digital experiences. Stepping into the metaverse opens the door for cultural synergy and creates unlimited opportunities for us to explore the unknowns. Through our partnership, we aim to revolutionize the wellness and healthcare experiences for our customers and our markets in the broader regions by continuously driving innovation and technological development.”
Sebastien Borget, COO and Co-Founder of The Sandbox, said: “AXA’s milestone as the first insurance company in Hong Kong1 to join The Sandbox is another step toward our vision of the open metaverse as a new digital economy where industries, brands, and cultures from around the world interact with players and creators for mutual benefit. We’re glad to support AXA’s commitment to being a force for good and look forward to creating shared value for our communities.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. AXA joins over 400 partners who have entered The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise, Notre Game, TinyTap, and Be Media. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
About AXA Hong Kong
AXA Hong Kong is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters. As one of the most diversified insurers offering integrated solutions across Life, Health, and General Insurance, our goal is to be the insurance and holistic wellness partner to the individuals, businesses, and community we serve. At the core of our service commitment is continuous product innovation and customer experience enrichment, which is achieved through actively listening to our customers and leveraging technology and digital transformation.
We embrace our responsibility to be a force for good to create shared value for our community. We are proud to be the first insurer in Hong Kong to address the importance of mental health through different products and services such as offering free mindfulness practice resources through Mind Charger, which is fully accessible to our customers and the public via our holistic wellness platforms, AXA BetterMe.
AXA also takes part in a wide range of ESG initiatives and programmes both globally and locally. AXA Group established AXA Climate School and Net-Zero Insurance Alliance in 2021 and set out various global green targets such as reaching €26 billion in green investments by 2023 and achieving carbon neutrality by 2025. In Hong Kong, AXA pledges to reduce paper usage via digitisation and is the first insurer to join the ‘Green Monday ESG Coalition’. As of Feb 2022, AXA Hong Kong’s green investments have exceeded HKD4 billion. We strive to contribute to a sustainable future as an investor, insurer, and an exemplary company.