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People behind the mission
Meet the executive committee members and board of directors of Animoca Brands driving our strategy, leading our teams, and shaping the future of our business.
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Yat Siu
Co-founder, executive chairman, and managing director
Yat Siu, co-founder and executive chairman of Animoca Brands, a global leader in blockchain and gaming dedicated to establishing digital property rights for virtual assets. A veteran technology entrepreneur and investor, Yat began his career at Atari Germany before founding Hong Kong Cybercity/Freenation, Asia’s first free web page and email provider. In 1998, he created Outblaze, an award-winning pioneer of multilingual white-label web services. After selling a business unit to IBM, he transformed Outblaze into an incubator for digital entertainment projects, one of which became Animoca Brands. Yat has been recognized as a World Economic Forum Global Leader of Tomorrow, DHL/SCMP Young Entrepreneur of the Year, and one of Cointelegraph’s Top 100 Notable People in Blockchain, and is also an official member of the Task Force on Promoting Web3 Development by HKSAR. He also serves on the BAFTA advisory board and the Asian Youth Orchestra.
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Evan Auyang
Group president
Mr. Evan Auyang is the Group President of Animoca Brands, a global digital asset leader that harnesses tokenization and AI to power consumer-facing and institutional ventures, while curating an investment portfolio of more than 600 companies.
Mr. Auyang is also an Independent Non-Executive Director of two listed companies: Sun Hung Kai & Co. Ltd. and Asia Financial Holdings Limited. He also serves as a Board Director of Innovation City Authority of Ras Al Khaimah, United Arab Emirates. He chairs public policy think tank Civic Exchange and serves on the board of Voyage, a poverty and youth-focused nonprofit. He also holds advisory roles at Our Hong Kong Foundation, HKTDC’s Innovation and Technology Advisory Committee, the Web3 Development Task Force’s Subcommittee on Ecosystem and Infrastructure, the Hong Kong Council of Social Service’s Development Fund Committee, and Brown University’s Institute at Brown for Environment and Society.
Prior to joining Animoca Brands, Mr Auyang was the Managing Director and Head of GLG International (Gerson Lehrman Group), leading business growth across 15 EMEA and APAC locations for the expert insight platform. Previously, he served as Deputy Managing Director of the Kowloon Motor Bus Co. (1933) Ltd. and a board director of its parent, Transport International Holdings Limited. Earlier, he was an Associate Partner at McKinsey & Company and worked in Citigroup’s Derivatives Structuring and Marketing unit.
He obtained his undergraduate degree in Economics and Political Science from Brown University and his MBA degree from the Kellogg School of Management.
Yat Siu
Co-founder, executive chairman, and managing director
Yat Siu, co-founder and executive chairman of Animoca Brands, a global leader in blockchain and gaming dedicated to establishing digital property rights for virtual assets. A veteran technology entrepreneur and investor, Yat began his career at Atari Germany before founding Hong Kong Cybercity/Freenation, Asia’s first free web page and email provider. In 1998, he created Outblaze, an award-winning pioneer of multilingual white-label web services. After selling a business unit to IBM, he transformed Outblaze into an incubator for digital entertainment projects, one of which became Animoca Brands. Yat has been recognized as a World Economic Forum Global Leader of Tomorrow, DHL/SCMP Young Entrepreneur of the Year, and one of Cointelegraph’s Top 100 Notable People in Blockchain, and is also an official member of the Task Force on Promoting Web3 Development by HKSAR. He also serves on the BAFTA advisory board and the Asian Youth Orchestra.
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Chris Whiteman
Non-executive director
Mr Whiteman is an executive with over twenty years of experience in commercial management, finance, and strategic advisory roles across various industries including gaming and app development, energy and resources, and investment management. Mr Whiteman has a degree in Economics from the University of Adelaide, a graduate diploma in Applied Finance and Investment from FINSIA, and CFA Level 1 designation from the CFA Institute. He is well versed in international affairs and has extensive experience in the culture and business dealings of Asia. Mr Whiteman has specific expertise in equity markets and deal structuring including advising on IPOs and other capital raisings, investor and public relations, and strategic planning for both public and private entities in Australia, China, Mongolia, and the United Kingdom.
Mr Whiteman is a non-executive director of iCandy Interactive Limited, a game development company listed on the Australian Securities Exchange.
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John Madden
Non-executive director and company secretary
Mr Madden has considerable experience leading work programmes on compliance, due diligence, governance and finance. Mr Madden worked at Rio Tinto for 24 years in various disciplines including accounting (annual reporting and accounting policies), acquisitions, business analysis, community and government relations, planning, project feasibility, project construction/development, and taxation. After his tenure at Rio Tinto, Mr Madden has worked primarily with small market capitalization companies, and has listed a number of entities on the Australian Securities Exchange (ASX) and the Alternative Investment Market (AIM) as well as the London Stock Exchange.