Animoca Brands Partners with MGA Entertainment to Develop Bratz® Games and NFT Dolls
17 December 2020: Animoca Brands Corporation Limited (“Animoca Brands” or the “Company”) announces that it has secured a brand and content license agreement with MGA Entertainment, Inc. for the fashion dolls franchise ‘Bratz®’. Animoca Brands will develop and publish a Bratz® blockchain game named Bratz Lookz™ and series of non-fungible tokens (NFTs), Bratz® mini-games, and digital Bratz® collectibles, starting with “Bratz Card Sale” on 22 December 2020.
Bratz® is a global fashion and lifestyle brand produced by MGA Entertainment. Since the launch of the Bratz® fashion dolls in 2001, it has amassed a loyal fanbase that spans the world. Bratz® has released a number of animated movies, TV and web series, and a live-action feature film titled Bratz: The Movie.
In February 2019, the “Bratz® Challenge”, an online social challenge in which fans and enthusiasts used makeup, clothing, and accessories to replicate the appearance of the girls with a #Passion4Fashion. The fan challenge garnered over 100,000 posts that used the hashtag #BratzChallenge on Instagram and over 800 Bratz Challenge videos were uploaded to YouTube in a single month, generating over 25 million views.
The partnership between Animoca Brands and MGA Entertainment will kick off with the launch of “Bratz Card Sale” on the WAX blockchain on 22 December 2020. Fans and collectors will be able to buy and collect the first ever official Bratz® NFTs in the form of digital collectible cards. Details of the sale can be seen at this official Medium post.
About MGA Entertainment
Headquartered in Chatsworth, California, MGA Entertainment, the fastest growing consumer entertainment products company the past five years, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Rainbow High™, Na! Na! Na! Surprise™, Baby Born Surprise™, Secret Crush™ and Zapf Creation®. Visit us at https://www.mgae.com
About Animoca Brands
Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token, games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, WWE, Garfield, Snoopy, Thomas & Friends™, Power Rangers, MotoGP™, Formula E, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook or Twitter.