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Gryfyn and Animoca Brands Japan collaborate with Honda to revolutionize fan engagement in motorsport

28 June 2023 - Gryfyn, the cutting-edge Web3 wallet, announced today a collaboration with Animoca Brands Japan and Honda Motor Co., Ltd. (“Honda”) to enhance fan engagement across Honda’s various motorsport initiatives and communities. The collaboration will leverage blockchain technology and Gryfyn's secure wallet platform to create unique and interactive experiences for fans, starting with the Honda Indy 200 at Mid-Ohio this July.

Gryfyn is a joint venture between Animoca Brands and Hex Trust that offers a custodial crypto wallet to enable users to safely access digital experiences, manage digital assets, and connect with their favorite brands.


Animoca Brands Japan is a strategic subsidiary of Animoca Brands, a leader in digital entertainment, blockchain, and gamification, with the mission of advancing digital property rights and contributing to the establishment of the open metaverse.


The partnership will enhance motorsport experiences for Honda fans by offering exclusive digital and physical prizes through an innovative fan engagement program. Honda will initiate the partnership at the Honda Indy 200 at Mid-Ohio, which begins on 30 June 2023. Fans at Indy 200 can look forward to a fun activation through which they will be able to receive free Honda merchandise and gifts. Gryfyn, Animoca Brands Japan and Honda will  focus on the partnership’s potential to revolutionize fan engagement across Honda’s various motorsport initiatives and communities. 


Further updates on this collaboration will be available on Gryfyn’s Twitter.  


About Gryfyn

Gryfyn, a joint venture between Animoca Brands and Hex Trust, provides a custodial crypto wallet that allows users worldwide to easily and safely access digital experiences, own and handle digital assets, and connect with their favorite brands. Hex Trust offers its fully licensed bank-grade security and custody infrastructure to seamlessly connect to the rapidly expanding Web3 ecosystem. With the focus of providing an optimal user experience, including customizable UI and seamless dapp experiences, Gryfyn offers a digital passport environment that is ideal for brands and game studios who are looking to reward their communities. For more information, visit or contact

About Animoca Brands Japan

Founded in 2021, Animoca Brands Japan (corporate name: Animoca Brands K.K.) is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company, with a motorsport games portfolio that includes products made in collaboration with MotoGP™ and other leading motorsport brands. Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies. Animoca Brands Japan provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans. 

For more information, please visit

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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