top of page

Imaginary Ones partners with Animoca Brands to enhance its Web3 entertainment ecosystem, following investment earlier this year

8 April 2024 – Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, and Imaginary Ones, a Web3 Entertainment and IP company, today announced a partnership to leverage Animoca Brands’ expertise and resources to help shape Imaginary Ones' token economics, craft an inventive airdrop campaign, and advise Imaginary Ones on its go-to-market strategy. The partnership follows the investment Animoca Brands made into Imaginary Ones earlier this year (see announcement of 29 February 2024).

Imaginary Ones partners with Animoca Brands.jpg

Imaginary Ones was initially established as an IP company and subsequently evolved into a dynamic ecosystem encompassing NFTs, games, merchandise, toys, user-generated content (UGC), and strategic partnerships.


In addition to Animoca Brands, Imaginary Ones has forged partnerships with various other industry pioneers and leaders, including tech giant Samsung and fashion powerhouse Hugo Boss, marking significant progress in the adoption of blockchain technology in mainstream industries.


By providing immersive gameplay experiences, Imaginary Ones seeks to break down barriers and invite users to explore the possibilities of blockchain in entertainment. Aside from its various collaborations, Imaginary Ones has also ventured into game development, publishing titles including Bubble Rider and Bubble Rangers, which serve as entry points that make blockchain technology accessible and engaging to a wide audience. 


Clement Chia, co-founder of Imaginary Ones, commented: “Our Web3 entertainment roadmap brings together gaming, merchandise, and content in the Imaginary World. Animoca Brands’ support will fast-track our plans in the three areas of utility, coins and development, which will help to unify Web2 and Web3 worlds, and build on our promise that if you can imagine it, we can build it.”


Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “We're thrilled to follow our investment in Imaginary Ones with a partnership to help optimize its market capabilities. Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung are a reflection of the company’s visionary approach to help bridge the gap between the Web2 and Web3 industries.” 


- END -


About Imaginary Ones

Imaginary Ones is a Web3 entertainment company, seamlessly integrating interactive gaming experiences, curated merchandise offerings and captivating content to redefine the boundaries of immersive entertainment. Founded by Clement Chia and David Lee, Imaginary Ones brings together gaming, merchandise and content on the promise that "If you can imagine it, we can build it".


Alongside two other partners - Gregory Poon and Jerome Kwek, the team launched one of the most successful global NFT projects thus far, selling out the entire collection within 4 minutes of the Dutch Auction sale. To date, more than 17,000 Ethereum (~$37,000,000 USD) of sales volume have been transacted on OpenSea. 

Official Website | Twitter | Discord | Instagram | OpenSea


About Animoca Brands

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a  portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.


DVerse on behalf of Imaginary Ones: 

Animoca Brands: 

bottom of page