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Manchester City announces new partnership with Quidd

  • Manchester City announces a new partnership with Quidd

  • Quidd is one of the world’s leading digital collectible platforms and a subsidiary of Animoca Brands; it first partnered with Manchester City in December 2020

24 April 2024 – Manchester City has today announced a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. 


Quidd is providing new experiences enabling fans to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards for the modern age through the use of technology.


The partnership will allow fans the opportunity to unlock a number of real-world rewards including official Manchester City merchandise, hospitality tickets and money-can't-buy experiences, including the opportunity to join a first team training session. 

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To mark the collaboration with the club, Quidd will be releasing a range of special edition digital collectibles which will allow Cityzens the ability to collect and benefit from Manchester City themed digital products. The first series will feature over 200 bespoke player cards and will retail starting from £0.79 per pack of three trading cards, ensuring the collection is affordable for fans and collectors on any budget.


The series will be available on the state-of-the-art Quidd marketplace at 2pm on 2 May 2024, with first 10,000 Cityzens acquiring two free packs plus exclusive access to ‘For The Fans’ packs within 72 hours of release. For more information on the digital collectible release, please visit

Quidd, a subsidiary of Animoca Brands, first partnered with Manchester City in December 2020 with a limited-edition series. 

The Quidd marketplace has facilitated the issue, sale and exchange of limited-edition, officially licensed digital collectibles since Quidd’s formation in 2016. 

Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group, said: “We’re pleased to announce our new partnership with Quidd today. We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe. We look forward to working together on creating new digital experiences and games for our fans to enjoy.”

“We’re delighted to be working with Manchester City, the very best football club on the planet. This partnership signals our intent to revolutionise the world of sport collectibles,” added Michael Bramlage, CEO at Quidd. “We aim to be the best, most successful digital collectibles business in the world – so it makes complete sense for Quidd to work with Manchester City, the most forward-thinking and progressive football club on Earth. Quidd will provide fans a fun and easy way to connect with their favourite football clubs and players.”

Sign up now on Quidd to prepare for the first series of limited-edition Manchester City digital trading cards.


About Manchester City Football Club

Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams. 

Ranked as the Most Valuable Football Club Brand in the world by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into it’s decision-making processes, culture and practices. 

For more information, please visit 


About Quidd

Quidd, a subsidiary of Animoca Brands, is the original digital collectibles and NFT marketplace. For over seven years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles, featuring more than 325 of the world's most popular brands, including Disney, Game of Thrones, Rick and Morty, the NBA, Manchester City, and many others. Quidd supports off-chain and on-chain digital collecting - to multiple blockchains - making it an ideal front door for mainstream fans to start building their first NFT collection. For more information, visit or download the app on the App Store or Google Play.

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