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McDull and The Sandbox Open Metaverse Partner to Launch UGC Games Featuring Popular Hong Kong Cartoon Character

Lovable Piglet, a Symbol of Hong Kong Cartoon Culture, Will Have His Own Gaming Experience in The Sandbox, Developed by Local Artists

HONG KONG – July 2nd, 2021 – The Sandbox, the decentralized gaming virtual world from Animoca Brands, announced today that it has partnered with “McDull”, the popular animated figure created in Hong Kong by Brian Tse and Alice Mak, to bring the lovable piglet and friends to the Metaverse. In The Sandbox, McDull fans of all ages will have the opportunity to create their own stories and adventures and play with the McDull family of characters in a colorful, interconnected world. 

The virtual McDull gaming experience in The Sandbox will be built by Hong Kong artists and the Index Game development studio, and a special contest will allow fans to own virtual land next to the McDull Estate. The Sandbox enables anyone to create user generated content (UGC) gaming experiences and to share those experiences with other players, and soon fans everywhere will be able to take part in the quirky and unique world of McDull and to use McDull characters in their games.

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The Hong Kong cartoon character McDull is famous for his adorable appearance and warm-hearted personality. The character has featured in various comics, TV shows, and films.  “My Life as McDull”, the first animated feature film adapted from McDull comics, was released in 2001, and McDull has been a popular favourite with Hong Kong people since then. Aside from starring in films and TV series, McDull is an ambassador of cultural education, a spokesperson of branding activities, and the symbol of cartoon culture in Hong Kong. With McDull films winning awards at major Chinese and international film festivals, the slow but sincere piglet has gained increasing popularity throughout the region, making his appearance in The Sandbox especially noteworthy.


“We’re honored to create a space for Hong Kong culture to thrive within The Sandbox gaming metaverse around multiple game experiences featuring the lovable pig McDull and the McDull family of characters,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “It’s important that we host a diversity of cultures and traditions that players can explore, like the gaming experience in the McDull Estate, as well as being able to use McDull characters in creating their own stories and adventures and let their imagination expand into the Metaverse.”


“Creating an innovative presence for McDull in The Sandbox gaming metaverse is a powerful way to stay close to our fans while allowing their creativity to flourish,” said Samuel Choy, General Manager of Bliss Concepts Limited, the owner and licensor of McDull and friends. “We look forward to seeing new, original stories featuring McDull that spring from the imagination of players and creators.”


Upcoming LAND Sale

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McDull has acquired a 3x3 Estate of virtual LANDS  on The Sandbox virtual world map. Users will be able to become Mcdull’s neighbor and be given the opportunity to buy LANDS next to McDull’s on the third wave of the Summer Jam land sale, scheduled for July 8th, 2021. The Sandbox’s upcoming LAND sale event will offer additional premium LAND located nearby. Each purchasable LAND will include exclusive premium NFTs and have the possibility to host events, gaming experiences, or social hubs when the game is released later in 2021. The Sandbox has already sold 50% of its 166,464 LAND NFTs, releasing them in successive waves that usually sell out in seconds. 


The Sandbox is scheduled to launch its first public Alpha for players in summer 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded with other players, creators, and artists on the platform.


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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand. The Sandbox has partnered with major IPs and brands including Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, Shaun the Sheep, and Binance. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox NFT Metaverse will offer players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize creations through blockchain. For more information, please visit and follow the regular updates on TwitterMedium and Discord.

About Animoca Brands

Animoca Brands, ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, gamification, and artificial intelligence. Animoca Brands develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon. Its portfolio of blockchain investments and partnerships includes Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds. Its subsidiaries include The Sandbox, Quidd, Gamee, nWay, Pixowl, and Lympo. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.

About McDull and Bliss Concepts Limited

Bliss Concepts Limited (Bliss) is the owner and licensor of McDull and friends and many original animated IPs through developing entertainment and educational contents in publications, TV series, animated films, digital media and live performances.  


Bliss was first founded in the 1990s to publish original comic stories. The comics soon gained popularity by storm and the main characters McMug and McDull transformed from simple cartoon figures into cultural symbols of the community. The broad audience base served as a strong foundation for future expansion to different horizons, including children’s publication, animation production, merchandise, and business collaborations. It will be Bliss’ long-term commitment to create more enjoyable contents and products in diverse formats and geographic spreads. For more information, please visit

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