Playboy and The Sandbox Collaborate to Create “MetaMansion” Digital Gaming Experience
Playboy-themed immersive gaming experience in The Sandbox metaverse will include NFT collectibles releases and special experiences for Playboy’s Rabbitar community
LOS ANGELES, July 11, 2022 – Playboy, the globally recognized, iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group” or the “Company”), today announced a licensing collaboration with The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, to create a Playboy-themed immersive and social gaming experience. Playboy’s “MetaMansion” experience in The Sandbox plans to feature gaming, social play, programmed events and ongoing digital collectibles releases that leverage Playboy’s vast content library, incorporate Playboy’s talent and influencer network, and bring Playboy’s coveted fashion styles and must-attend live experiences into the metaverse.
The Sandbox and Playboy collaboration builds upon Playboy’s innovative work in Web3. Playboy entered the Web3 space in the spring of 2021 with its genesis NFT drop called Liquid Summer, a collection of digital artworks created by reimagining works from Playboy’s 10-million piece archive of content. The Liquid Summer collection, created in collaboration with artist Slimesunday, sold out in under three minutes. In October 2021, Playboy released its first avatar-based NFT collectibles project, the Playboy Rabbitars. Owners of Rabbitars and The Sandbox LAND owners will have access to special experiences in Playboy’s branded experience in The Sandbox.
“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse,” said Rachel Webber, Playboy’s Chief Brand & Strategy Officer. “We can’t wait to invite our global Playboy fanbase, and in particular our Rabbitar community and The Sandbox LAND owners, into this new immersive world of Playboy.”
For nearly 70 years, Playboy has created groundbreaking experiences in entertainment, gaming, art and celebrity, and The Sandbox provides a dynamic platform for a next wave of innovation.
"Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We’re pleased to bring its rich archive of content into the metaverse and enable true fans to become virtual neighbors of this iconic brand during a future upcoming LAND sale in Q3 2022."
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. In the blockchain game platform, players can create digital assets for unique in-game experiences. In addition to community-created games and assets, The Sandbox has partnered with over 300 top companies and brands to help bring them into the metaverse.
More information on Playboy’s “MetaMansion” experience in The Sandbox will be shared in coming months.
For editorial images for The Sandbox, visit here.
About PLBY Group, Inc.
PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars annually in global consumer spending with products and content available in approximately 180 countries. Our mission — to create a culture where all people can pursue pleasure — builds upon almost seven decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at http://www.plbygroup.com.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise, Notre Game, and TinyTap. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.