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SPORTPASS and Queens Park Rangers partner to deliver immersive gaming, rewards, and experiences to football fans

Fans can now access physical and digital QPR collectibles

13 March 2024 – SPORTPASS, a subsidiary of Animoca Brands, today announced a collaboration with Queens Park Rangers Football Club (“QPR”), marking the beginning of a new era in fan interaction and entertainment by bringing together the passion of football fandom with the innovative features of SPORTPASS. QPR fans now have a unique and immersive way to connect with their favourite club at the newly launched games portal located at

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SPORTPASS introduces an exclusive suite of features for Queens Park Rangers fans, including access to gaming experiences, in-game collectibles, real-life prizes, tournaments, and more. The partnership seamlessly merges the excitement of live football, the rich culture surrounding the sport, and the thrill of digital gaming to create a compelling fan engagement experience.


The new games portal launched today currently offers 200 handcrafted 1-of-1 unique turf collectibles from Loftus Road Stadium, celebrating the moments played on the QPR home field in the 2013-2023 seasons. Each unique moment in this series includes a physical block of turf from the stadium and both a physical as well as digital player memory card. These virtual and physical items can be linked by scanning a QR code located on each physical turf collectible.


Queens Park Rangers' dedication to digital innovation led it to collaborate with SPORTPASS in order to enhance the fan experience for supporters of the popular football club. As a subsidiary of Animoca Brands, SPORTPASS is at the forefront of revolutionising digital experiences in the sports and entertainment industry.


Euan Inglis, Commercial Director at Queens Park Rangers Football Club, expressed enthusiasm about the collaboration, stating, "We are thrilled to announce our collaboration with Web3 pioneers SPORTPASS and Animoca Brands to launch our gamification offerings. Leveraging the digital ecosystem is vital for broadening the QPR brand and introducing fresh avenues for fans to connect with the club. This partnership signifies a significant stride forward in diversifying our array of digital experiences, providing fans with innovative ways to engage with QPR."


Jordan Fogarty, CEO of SPORTPASS, shared his excitement about the collaboration, saying, "SPORTPASS is dedicated to pushing the boundaries of fan engagement, and our collaboration with Queens Park Rangers is a testament to that commitment. By bringing together the passion of football with the innovation of our platform, we aim to deliver a truly immersive experience for QPR fans. We look forward to redefining the sports entertainment landscape together."



SPORTPASS, a subsidiary of Animoca Brands, is a next-generation fan engagement and gaming platform designed to empower sports properties in delivering gaming, rewards, and competition experiences to their fans. For more information, visit


About Queens Park Rangers

Queens Park Rangers Football Club, commonly referred to as QPR, is a professional football club based in London, England. With a rich history and a dedicated fan base, QPR competes in various football competitions, aiming for success on and off the field. For more information, visit the official QPR website.

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