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The Sandbox and Hanjin Tan launch 'Hamsterz Doodles' Avatars in an exciting new metaverse collaboration

HONG KONG - 22 April 2024 - The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, in collaboration with Hanjin Tan, a renowned Asian singer-songwriter and Hong Kong Film Awards winner, is excited to announce the launch of a new metaverse avatar collection: Hamsterz Doodles.

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Hanjin introduces the Hamsterz Doodles collection in The Sandbox, blending art with utility. This collection features 1,500 hamster-inspired avatars, including eight special one-of-a-kind NFTs hand-crafted in homage to famous artists. These avatars are designed to provide players with opportunities for self-expression and fun, with ‘emotes’ - the expression of emotions via customisable animations - and various collectible traits that help define a user’s digital identity.

The Hamsterz Doodles collection is now available at:

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Hanjin has already made a significant impact in the Web3 space, particularly in the Chinese community. He is among the first celebrities to delve into Web3, establishing himself as a pioneer in the field. 


In 2022, Hanjin created Hamsterz as an exclusive NFT collection available only to his fans. He advocates for direct relationships between fans and artists, eliminating the need for intermediaries. This direct connection is made possible through the use of NFTs. Hanjin launched an interactive gaming experience titled "Hanjin Music Palooza: The Monstrous Multicolor Guitar" in The Sandbox, becoming the first celebrity in the region to pioneer such a venture in the metaverse. 

A new experience, "Hamsterz Art Odyssey," is set to launch in Q3 this year. Owners of the Hamsterz Doodles avatars will have exclusive access to participate in quests; share in a SAND prize pool; and engage in special community activities.

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"Stepping back into The Sandbox has allowed me to blend my deepest passions for music and digital innovation, creating a new universe of possibilities that resonates with my fans and the global community alike," said Hanjin.


The Sandbox has launched 19 official avatar collections, selling over 62,000 unique avatars to more than 32,000 owners. These collections feature avatars of prominent figures such as Snoop Dogg, Steve Aoki, Paris Hilton, The Notorious B.I.G., Elvis Presley, and Agoria. This effort underlines The Sandbox's commitment to merging cultures and creativity, offering a dynamic platform that enables artists like Hanjin to engage with a global audience.



About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is a leading decentralized gaming virtual world, having partnered with major brands, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on the existing The Sandbox IP, which has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and safely store, trade, and monetize their creations. For more information, please visit and follow for regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a  portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.

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