The Sandbox and Nuclear Blast partner to build ‘Blast Valley’, a heavy metal-themed metaverse experience
Players will enjoy the atmosphere of a heavy metal festival, encounter demons, complete quests around a magic erupting volcano, and attend premiere virtual concerts
15 June 2023 - The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today a partnership with Nuclear Blast, an independent record label, to bring the music and culture of heavy metal into the metaverse with Blast Valley, a dedicated environment designed by heavy metal fans, for heavy metal fans. Nuclear Blast has solidified its position at the forefront of the heavy metal scene globally and will utilize its influence to promote and host virtual events in The Sandbox.
Blast Valley will feature initial quests that involve players reclaiming the power of heavy music embodied by the magical volcano at the center of Blast Valley, and uniting all creatures living in the land in a band to perform on stage.
“Nuclear Blast is bringing its global influence and an entirely new energy into the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Heavy metal belongs in our platform and provides the opportunity for tremendous creative expression, resulting in an immersive world unlike any other. We’re tremendously excited to make The Sandbox the home of the genre in the metaverse, and look forward to participating in the novel experiences that will launch in Blast Valley.”
“Nuclear Blast has always sought to create a special relationship between fans and artists, and in recent years it has become the most followed metal label on social networks,” said Jérome Riera, Label Director of Nuclear Blast Records. “It was only natural to team up with The Sandbox to take things a step further by creating our own universe to welcome metal fans. The Sandbox teams have shown their unrivaled expertise in capturing the spirit of the label and the music, and developing incredible immersive experiences that we can't wait to present to you.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on the existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
About Nuclear Blast
Nuclear Blast Records is an independent record label founded in 1987 in Germany and is recognized for signing and nurturing some of the most esteemed and influential artists in extreme and modern metal. Over the years, NBR has solidified its position at the forefront of the heavy music scene. Pioneering yet again, Nuclear Blast has boldly ventured into the Metaverse, carving out its very own realm. The primary goal is to honor the essence of the metal scene and unite individuals in their shared love for this genre and its vibrant culture.
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