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The Sandbox and TOEI ANIMATION, one of Japan's leading animation companies, partner for LAND production with Minto

Hong Kong – 16 February 2023 – The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, and TOEI ANIMATION CO., LTD., one of Japan’s leading animation companies, today announced a partnership to create experiences based on TOEI ANIMATION intellectual properties on LANDs (*1) in The Sandbox Web3 gaming metaverse. The companies are developing the LANDs in collaboration with Minto, Inc.
(*1) LANDs are parcels in the virtual space of the virtual world The Sandbox.

The Sandbox x TOEI ANIMATION.jpg

A pioneer of Japanese animation, TOEI ANIMATION has produced some of Japan's largest, longest running and globally successful animation productions, including Dragon Ball, Sailor Moon, and ONE PIECE.


By partnering with TOEI ANIMATION, The Sandbox continues pushing forward with collaborations based on the most popular and influential characters and content from Japanese animation culture alongside other partnerships with apparel and brands from around the world. 


The Sandbox will bring TOEI ANIMATION’s world to life  through multiple experiences on its LAND.


TOEI ANIMATION Partnership Commemorative Limited Edition NFT Giveaway Campaign


To commemorate this partnership, The Sandbox will give away limited edition NFTs to the first 1,000 people who register. The type of NFTs will be announced at a later date (note that these NFTs will not be based on TOEI ANIMATION content).


To apply for the giveaway, enter your e-mail address on the special site below and click or tap the application button to complete the process. Please note that you must have an account at The Sandbox, a wallet address linked to your account, and completed KYC verification.


Please refer to the webspecial site below for further information:

Comments from company representatives 

“TOEI ANIMATION is setting sail into the metaverse. We are very happy and proud to be working with The Sandbox and Minto as our partners. I am confident that together we will chart new continents and new routes that will guide the entertainment industry for years to come,” said Satoshi Shinohara, Managing Director of TOEI ANIMATION. “I am truly looking forward to seeing the adventures and stories of the various works and characters we have created so far in this new field.”

“Japanese manga and anime such as Dragon Ball, ONE PIECE, and Sailor Moon from TOEI ANIMATION's IP have always been a part of my life. I am happy to bring this content to The Sandbox for players and creators around the world to enjoy,” said Sebastien Borget, COO and co-founder of The Sandbox. “This partnership is an exciting addition for our open metaverse platform to bring some of the best content from Japanese culture to our creator community."

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TOEI ANIMATION Japan's largest animation production company, has been a pioneer in Japanese animation for more than half a century since its establishment in 1956, producing 258 theatrical productions and 231 television productions totaling approximately 13,300 episodes, making it one of the largest animation production companies in Japan and one of the largest in the world. Representative works include "THE WHITE SNAKE", "MAZINGER Z", "GALAXY EXPRESS 999", "DRAGON BALL", "SAILORMOON", "ONE PIECE", and the "PRETTY CURE" series. The Company  produces animations and sells the images to various media, and develops copyright and related businesses based on its properties. The company is developing its global business with IP at the core of its strategy under the management philosophy of "becoming an 'Emergent Company' that provides 'Dreams' and 'Hopes' to children around the world".

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

About Minto Inc.
Quan Inc., which has the world's No. 1 track record in character chat sticker downloads (5billion)  and IP production in the NFT/metaverse domain, and wwwaap inc., which has the No. 1 track record in SNS marketing utilizing anime and manga in Japan, merged to form Minto in January 2022. Minto Inc. will leverage the strengths of the two companies to create a creator economy for manga and anime creators and continue to increase the amount of content reaching the world.

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