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The Sandbox announces a new cinematic neighborhood with Cinerama LAND Sale

Avatars are playable in a new boot camp experience where they will pass through challenging training phases to earn the honor of wearing the Stormtrooper helmet

9 November 2023 - The Sandbox, the leading decentralized virtual world and a subsidiary of Animoca Brands, has officially announced the Cinerama LAND Sale, a unique opportunity for LAND owners of The Sandbox to bring their film ideas to life alongside the industry’s greatest brands.

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The Cinerama LAND Sale, for which registrations are now open, provides a chance for participants to create their own immersive movie-inspired universes, promising an extraordinary creative and social experience. Participants in the sale will have access to a substantial number of options, including 414 Regular LANDs and 73 Premium LANDs, ensuring a diverse range of choices. The sale also features auctions for six Estates, which are sets of contiguous LAND parcels on the map, increasing the opportunities for prospective buyers to purchase a parcel in the movie-themed neighborhood. 


Those interested in the Cinerama LAND sale should note the following schedule:


  • Raffle Signup: November 9, 3:00 PM (UTC) - November 21st, 3:00 AM (UTC) 

  • Raffle Results: November 23, 11:00 AM (UTC)

  • LAND Sale: November 23, 12:00 PM (UTC) - November 27th, 12:00 PM (UTC) 

  • Waitlist Sale: November 27, 1:00 PM (UTC) - November 28th, 1:00 PM (UTC) 

  • Auctions: November 23-27, (UTC)

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Cinerama’s vibrant cultural neighborhood is home to the film industry’s greatest, with partners that include household names such as Lionsgate, Skydance, The Walking Dead, Hell’s Kitchen, Stormtroopers, The Little Prince, Peaky Blinders, Black Mirror, mk2, Cheech and Chong, and Clay Nation.


Acquiring a piece of Cinerama means having the opportunity to collaborate, share ideas, and transform film concepts into immersive, interactive entertainment.


Cinerama will provide more than just a chance to spectate – LAND owners in the new neighborhood will become  active participants in the building of this movie-themed neighborhood. Whether one is a filmmaker, storyteller, or cinema enthusiast, the Cinerama LAND Sale offers a unique opportunity to express their creativity alongside entertainment industry giants.


The Cinerama LAND Sale introduces a new waitlist system, which allows community members more opportunities to secure the purchase of their desired LANDs. After the raffle, waitlisted users will have the chance to purchase remaining plots on a first-come, first-served basis for one day. Additionally, for the first time ever, auctions will be available on both OpenSea and GBM, providing more opportunities for participation and the acquisition of LAND.


"We are truly excited about the Cinerama LAND Sale, as it brings more entertainment and story-telling to The Sandbox,” said Arthur Madrid, CEO and co-founder of The Sandbox. “This event not only offers enthusiasts the chance to own a piece of cinematic history but also enables fans of various movie genres and epic films to connect with each other and to invent their own stories, fostering their creativity. With Cinerama, we are redefining the boundaries of immersive and transmedia entertainment, and we can't wait to see the incredible experiences our community will create.”


Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.


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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is a leading decentralized gaming virtual world, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on the existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, and Gryfyn. Animoca Brands is one of the most active investors in Web3, with a  portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, Alien Worlds, and many more. For more information visit or follow on Twitter or Facebook.

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