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The Sandbox, in a joint venture with Brinc, launches BharatBox cultural metaverse hub featuring high-profile artists and brands from India

Through Brinc’s client Heftyverse Entertainment, Indian artists, movie studios, sport brands, and music companies will come together in a new virtual hub

HONG KONG – 28 February 2023 – The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, today announces a joint venture with Brinc, a leading global venture accelerator, to launch BharatBox, a new cultural hub featuring key partners from India’s entertainment, art, and sports sectors, including Bollywood. The new entrants have joined The Sandbox’s virtual real estate by acquiring LAND NFTs in the open metaverse, and have committed to building experiences in Bharatbox.

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Bharatbox’s principal partner is Heftyverse, India’s entertainment NFT marketplace. Multiple  high-profile brands and artists will come together to create an area in The Sandbox dedicated to celebrating Indian art, culture, entertainment, and sports, and engage with fans in new and immersive experiences. Brinc will create the experiences and also provide IPs and brands via its extensive partner network in India, as well as building the games alongside Web3 developers.


The Sandbox is not only a hub for global digital culture – we also want to cultivate diverse and rich neighborhoods of regional culture such as Bharatbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “From Bollywood to Bhangra, from Mumbai to Kolkata, there is so much exciting content from music, film, and other entertainment mediums in India that we can bring to life as interactive experiences in the metaverse. We want to make Bharatbox a virtual gathering place for everyone who loves Indian culture.”


Manav Gupta, CEO and Founder at Brinc, said "BharatBox represents a unique opportunity to create an inclusive metaverse that celebrates the richness and diversity of Indian culture across entertainment, sports, philanthropy, culture, and entrepreneurship. By bringing together artists, creators, and innovators from across India, we're creating a virtual gathering place that provides a platform for everyone to express themselves and collaborate on new experiences. As we move forward, we're committed to promoting Web3 development in India and empowering women, marginalized communities, and creators from all backgrounds to participate fully and benefit from the growth of this decentralized ecosystem."


Neeraj Roy, President at Heftyverse, said “It’s exciting to partner with Brinc and The Sandbox on such a revolutionary project that’s already received backing from some of India’s biggest stars. With engagement driven by Indian live events, one-off experiences, and pop culture, Bharatbox will promote our country’s uniqueness and creativity to a new community, and monetize our art and culture in previously unthinkable ways.”


Karan Keswani, Managing Director of Brinc India, who will be the CEO of BharatBox, said “I’m excited to see that The Sandbox metaverse experience is now available to Indian IPs and brands. The immersive experiences already on offer demonstrate the platform’s capability, while the potential and creativity of those who will develop on Bharatbox LAND possess will, I’m sure, result in a truly exceptional experience for consumers, which can be monetized by the brands, consumers and gamers alike under decentralized, transparent revenue share contracts. I strongly believe that this joint venture will promote Web3 development in India and Indian Web3 consumption both in India and the world”

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.


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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

About Brinc

Brinc is a leader in global venture acceleration, operating 18 multidisciplinary accelerator programs in seven countries. Brinc accelerates startups focused on Internet of Things (IoT), blockchain technology, artificial intelligence, connected hardware, drones, robotics, clean energy and food technology, all within a sustainability mandate. 


Brinc has a portfolio of 200+ companies with founders from more than 38 countries. Brinc also supports corporations with investment services, distributed innovation strategies, sourcing of new startups and technologies, as well as venture-building Web 3.0-enabled businesses. Global corporations (Manulife, Huawei, Schneider Electric, Puma, Batelco, Merck, Omantel, Linrun Group, Zhihui Park), government organizations (Hong Kong Science Park, NEOM, MBRIF, Guangdong Soft-tech Park), tertiary institutions (HK City University, National University of Singapore) and leading venture funds (Artesian, LeverVC, Tamkeen, EDB) have all run programs with Brinc. In 2021, Brinc launched a series of venture funds to invest in high-potential early-stage companies through accelerators and provide LPs with a dedicated innovation platform and access to Series A+ co-investment opportunities.


Learn more about Brinc: and Brinc’s commitment to developing sustainable systems.


About HeftyVerse

HeftyVerse is a metaverse initiative of Hefty Entertainment Inc., bringing content across Bollywood, Independent, Talent, Celebrities and Brands to consumers as Entertainment 3.0. It is a virtual world that aims to provide users with an immersive, interactive & entertaining experience.

Users of HeftyVerse can explore virtual worlds, participate in virtual events, and interact with other users in real time. They can customise their avatars, interact through games, and participate in a wide range of activities within the metaverse.


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