top of page

The Sandbox outlines Greater China strategy for 2023

COO Sebastien Borget celebrates 40+ pioneer brands during Partner Day making Hong Kong a global hub for metaverse development

Hong Kong - 3 April 2023 - The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, has outlined plans for its continued growth in Asia by fostering the development of 40+ partners local ecosystem, empowering more user-generated content with updated Game Maker, collaborating with 17+ local educational institutions, and onboarding 3 new creative studios and metaverse builders to work with more than 400 brands that have already acquired LAND in its virtual world creation platform.

The Sandbox outlines Greater China strategy for 2023.jpg

To support growing interest and understanding of the metaverse among the next generation in Greater China, The Sandbox is prioritizing education opportunities in schools and universities. To help meet this goal, several top ranked tertiary institutes including HKDI (Hong Kong Design Institute) and HKUST (Hong Kong University of Science and Technology) are preparing STEAM related learning experiences in The Sandbox


By Q3 2023, virtual LAND owners and creators will gain access to more streamlined content management. By empowering them with improved versions of easy-to-use tools such as Game Maker and VoxEdit, The Sandbox anticipates the development of a wider variety of content and immersive metaverse experiences.


The third major theme for The Sandbox in 2023 involves developing an ecosystem for its open metaverse platform. Metaverse agencies including Collectiv from Hong Kong, 01a1 from Shanghai, and TWCC from Taiwan have been certified to support the development of experiences for The Sandbox’s brand partners, joining 17 metaverse builders that are already established in Greater China. The Sandbox will launch multiple new experiences in mid-April including PwC Hong Kong, Hinsland, Mamoru Exchange and Bored Mummy Waking Up.


During The Sandbox Partner Day on April 3rd, 2023, prizes were awarded to several pioneers among the metaverse builders.


“Today we are sharing our journey into the metaverse with more than 40 pioneering brands and welcoming new companies to join in our success,” said Sebastien Borget, Co-Founder and COO of The Sandbox. “This momentum supports Hong Kong’s forward-thinking approach to embracing new technologies and showcases its role as a global hub for Web3 and metaverse development.”


“Furthermore, our partnership with major Hong Kong organizations such as PCCW-HKT, MTR, HKDI and HKUST provides an important seal of approval for The Sandbox, as the metaverse keeps diversifying into new fields such as culture, education, design and art.”


Since November 2022, LAND sales such as Voxel Madness, California Dreamin’, Galleria, and K-verse have sold out within 24 hours. Avatar NFT sales such as Gordon Ramsay’s Hell’s Kitchen, Madballs, and Rabbids Lunar New Year Collection have also proved extremely popular, selling out in just over two hours. 


The Sandbox is getting ready to launch further LAND sales in Q2 of this year, including a development called “Mega City 3” , which follows Mega City 1 & 2, that together sold out a total of 2,000+ LANDS, and which will feature several partners across the Greater China region.


“Asia remains the engine for growth in the metaverse and building user value is key for long lasting success,” said Erich Wong, Head of Growth (Hong Kong) for The Sandbox in Greater China. “Despite recent crypto winter conditions, we have steadily built partnerships in the Hong Kong SAR while aligning with the Hong Kong government’s development plans for virtual assets. Most recently, well-known local brands such as MTR and PCCW-HKT have come on board and cemented The Sandbox’s role as the premier metaverse presence in the region.” 


Find more information on our Medium page: 

Follow us on Twitter: 

Like us on Facebook: 

Message us on Telegram: 

Join our Discord channel:


About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

bottom of page