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The Sandbox partners with major education, art and culture, entertainment institutes and power utility for Mega City 3 LAND Sale

Hong Kong - 26 April 2023 - The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, announces a series of new partners for Mega City 3, the third phase of Greater China’s vibrant global hub in The Sandbox that further expands its reach in the fields of education, art and culture, and entertainment in the metaverse.

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Following the successes of Mega City 1 and 2 that sold out more than 2,000 LANDs for a total of 3.1 million SAND, and the recent Hong Kong Partner Day that brought together more than 300 partners, creators, and community members, Mega City 3 will feature several partners across Greater China who acquired LANDs to support growing interest and understanding of the metaverse among the next generation.


Mega City 3 partners include, in alphabetical order: Angela Ho, CLP Power Hong Kong Limited, DustyLand, Ho Yu College and Primary School, Hong Kong Design Institute, MacauEC Creative Co., Ltd, Meet48, Meta MCDH, Nouns, Shin Kong MetaLife, Softstar, SZABOTAGE, The Council of the Hong Kong Laureate Forum, The Fringe Club, the Hong Kong University of Science and Technology, The World Creator Club, and Yiu Wing Entertainment Group.


Mega City 3 further broadens The Sandbox’s activities in education, art and culture, and entertainment, allowing it to offer endless possibilities for creativity, learning, and immersive experiences.


  • Education: Top educational institutions, secondary schools, and the largest power company in Hong Kong will leverage the virtual world and society of The Sandbox to enhance creativity, promote Hong Kong's creative industry, and provide immersive learning experiences on design, technology, ESG, decarbonization and more to students and the general public.

  • Art and Culture: The open metaverse allows established artists and IPs to create unique digital art that can be owned and utilized. In The Sandbox, creators have options such as virtual galleries, exhibitions, and performances to showcase their talents and provide opportunities for audiences to experience their work.

  • Entertainment: Gaming companies use the open metaverse to create immersive gaming experiences using established IPs. Entertainment groups also leverage this technology to offer new forms of entertainment such as live concerts and performances. The Sandbox’s Mega City 3 offers endless possibilities for Greater China’s  and the broader entertainment industry.


"We are excited to partner with these leading institutions from different sectors to showcase the potential of the metaverse in promoting education, art and culture, and entertainment,” said Sebastien Borget, Co-Founder and COO of The Sandbox. “Mega City 3 represents a new milestone in our journey to create a truly immersive and diverse virtual world that empowers creators and players alike."


The Sandbox has reserved a 3x3 LAND in Mega City 3 to facilitate collaboration between over 20 creative studios from Greater China, ranging from metaverse agencies, creative studios, to UGC builders. Three creative studios recently joined The Sandbox’s partnership program to serve as metaverse agencies. The Sandbox encourages co-creation and is providing this dedicated space to be a central point for creators to come together, share their ideas, and collaborate on exciting new projects.


Mega City 3 LAND Sale on 26 April 2023

On 26 April 2023, The Sandbox will launch the Mega City 3 LAND Sale, allowing participants to purchase LANDs in the Mega City 3 neighborhood. Mega City 3 LANDs will be visible on The Sandbox map. Exclusive premium NFTs will also be packaged along with premium LANDs, curated by our partners. Ownership of LAND in The Sandbox enables individuals and organizations to create and host gaming experiences, social hubs, and events in the metaverse.

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These partnerships are part of The Sandbox's continuous commitment to building a diverse and open metaverse. Since November 2022, The Sandbox LAND sales such as Voxel Madness, California Dreamin’, Galleria, and K-verse have sold out within 24 hours. The Sandbox’s Avatar NFT sales such as Gordon Ramsay’s Hell’s Kitchen, Madballs, and Rabbids Lunar New Year Collection have also proved extremely popular, selling out in just over two hours.


Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. The Sandbox has secured over 400 partnerships to build an open platform and provide gaming experiences everyone can own, create and monetize. Its play and earn model gives players true ownership of anything they collect in the game, allowing them to trade, transfer, and resell it to others. 


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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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