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The Sandbox partners with Cube Entertainment for developing metaverse business

  • The Sandbox partners with Cube Entertainment to expand business in the metaverse

  • K-Culture complex space will be created in LAND owned by Cube

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(Left) Sebastien Borget, Co-founder of The Sandbox / (Right) Ahn Woohyung, CEO of Cube Ent.


2 March 2022 - The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today a partnership with Cube Entertainment to spread K-Culture (Korean culture content) globally with operating virtual space and developing digital assets.

This partnership focuses on the detailed collaboration for business expansion regarding metaverse and NFT, which began with the establishment of 'AniCube', a new joint venture between Animoca Brands which is the parent company of The Sandbox and Cube Entertainment.

This partnership event was attended by the executives from both sides; Sebastien Borget (Co-founder of The Sandbox), Yohan Lee (Director of The Sandbox Korea), Cindy Lee (Director of The Sandbox Korea), Kang Seungkon (CEO of Cube Ent.), Ahn Woohyung (CEO of Cube Ent.) and so on.

The Sandbox and the Cube Entertainment will bring various companies and hold events to introduce Korean culture in metaverse with businesses entitled not only K-POP but K-Culture via this partnership.

K-Culture complex cultural space will be created in the LAND owned by Cube Entertainment as a first step. Users from all over the world can experience Korean culture easily in this blockchain-based virtual space.

The Sandbox provides the technical supports for spatial projection and implementation while Cube Ent. prepares K-Culture content through multiple partnerships with Korean companies. Affiliated artists in Cube will join to promote this space.

"Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering them presence into The Sandbox through its own lands" said Sebastien BORGET, COO & Co-Founder.

“We are about to play the leading role to spread Korean culture around the world in the metaverse, the key of the fourth industrial revolution through this partnership with The Sandbox, “and “Thanks to the global K-POP wave, Korean culture known as ‘K-Culture’ itself will have a powerful influence in every sector. We are planning to introduce this K-Culture with great potential to global users in a new space called metaverse. We hope our efforts of partnership with various domestic companies for virtual space in The Sandbox to create unique K-content” said Ahn Woohyung, CEO of Cube Entertainment.

In the meantime, The Sandbox Parent Animoca Brands is planning to promote not only K-POP but entire K-Culture with the goal of continuing business alliances in metaverse included in the Animoca Brands ecosystem through their new joint venture, named AniCube Entertainment.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, Grease Monkey GamesnWay, Pixowl, Bondly, and Lympo. Animoca Brands has a growing portfolio of more than 150 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

About CUBE Entertainment

CUBE Entertainment has incubated many potential talents into talented artists, along with good personality, sincerity and ability based on a specialized training system, and has been producing competitive contents in the world market. Planning, Production and Promotion, each department is composed with professional experts in the industry, highlights the artists with their experience and know-how. CUBE artists have been spotlighted as remarkable contents in the world music market based on three principles of musicality, popularity and originality, and proposed a new way how CUBE targeted the global market. Even today, CUBE is striving to create excellent & luxury Asian contents and ready to present them to the world.

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