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The Sandbox partners with GCEX to create an education and client engagement platform within the DubaiVerse


HONG KONG – 21 March 2023 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, has partnered with GCEX, a digital prime brokerage that is part of the GCEX Group, to create an education and client engagement platform within the DubaiVerse, a space in The Sandbox that will be home to some of Dubai’s major brands and partners. 

The partnership provides GCEX with LAND in The Sandbox on which to build and publish immersive experiences for gamers and GCEX’s clients, who include brokers, hedge funds, family offices, and professional traders.


The Sandbox and GCEX will offer an innovative experience to gamers and companies wishing to access the open metaverse, educating them on decentralised finance (DeFi) and on GCEX’s digital prime brokerage offering for institutional and professional clients. The collaboration aims to bring to life the history of money through an exciting game set in a magical financial world. GCEX’s clients will also be able to access exclusive content and educational assets.


Lars Holst, Founder and CEO of GCEX, said, “This partnership enables GCEX to enter the Web3 space with a gaming experience and engagement platform as part of the DubaiVerse ecosystem. As a financial institution, acquiring LAND to secure and store the assets that will be part of the GCEX experience puts us at the forefront of this innovative new world.”


He added: “We are excited to be part of the developments of The Sandbox and to join other top players in the region, including our regulator, Dubai’s Virtual Asset Regulatory Authority (VARA), as part of the DubaiVerse. This is a great opportunity to bridge the gap between Web3 early adopters and GCEX clients, building a community around Web3 and digital assets.”


“Every day, The Sandbox grows in stature as a global cultural hub that connects diverse communities, and we look forward to having GCEX serve as a financial ambassador for the DubaiVerse hub,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Decentralized finance is central to the Creator Economy we’re promoting, and engagement with the financial community will strengthen and promote understanding of true digital ownership.” 


“I’m very happy to have a finance firm like GCEX coming to The Sandbox as part of the initiative we are currently working on in the region, which is definitely growing as a Web3 global hub.” said Bertrand Levy, Vice President of The Sandbox.    


GCEX Group enables institutional clients to access deep liquidity in digital assets and also offers a range of technology solutions. It has offices in London, Copenhagen, Glasgow, Kuala Lumpur and Dubai and a presence in Hong Kong, and is regulated by the UK’s FCA, the Danish FSA and has been granted a Virtual Asset Service Provider Licence for the MVP phase by the Dubai Virtual Assets Regulatory Authority. GCEX has secured investment from TGV4 Plus. 

For further information, please visit or LinkedIn


About GCEX
Founded in 2018, GCEX is a pioneering regulated digital prime brokerage with a best-of-breed digital asset and FX platform for institutional and professional clients. GCEX has partnerships with Tier 1 trusted Liquidity Providers, leading counterparties and regulated digital custody asset institutions. GCEX offers a wide range of products and technology solutions including White Labels.

GCEX is a trading name of GC Exchange Limited and GC Exchange A/S. GC Exchange Limited is a company incorporated in England and Wales (No11382809) with registered address at 75 King William Street, London. EC4N 7BE. GC Exchange Limited is authorised and regulated by the Financial Conduct Authority (FRN 828730).

Digital asset services are provided by GC Exchange A/S, a company incorporated in Denmark (CVR 43088777) with address at Amager Strandvej 390, 2770, Kastrup. GC Exchange A/S is authorised by the Danish Financial Supervisory Authority as a Currency Exchange (FTID 45020) and registered as a Virtual Asset Service Provider (FTID 17524) under the AML regulation.

GC Exchange FZE is incorporated as a Limited Liability Free Zone Establishment under the Dubai World Trade Center Authority with registration number 1896. GC Exchange FZE has been granted a Virtual Asset Service Provider Licence for the MVP phase by the Dubai Virtual Assets Regulatory Authority.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand having partnered with major IPs and brands including Adidas, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit​ or follow on Twitter or Facebook.

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