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The Sandbox partners with Paris Hilton and 11:11 Media to bring her universe to life in the metaverse

Entrepreneur, DJ, and OG crypto queen Paris Hilton expands her Web3 presence with never-seen-before metaverse experiences

HONG KONG – 9 August 2022 – ​The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today it has partnered with Paris Hilton and 11:11 Media to bring Paris Hilton’s world to The Sandbox, ushering her fans and community into a new dimension of entertainment and interactivity.

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The partnership will give Paris Hilton fans and community an opportunity to connect with her in a brand-new way, discovering new sides of her multifaceted personality through experiences that will bring her universe to life. Her LAND in The Sandbox continues her Web3 renaissance. She will empower her community through true digital ownership and is planning social and community events such as rooftop parties and glamorous social experiences in her virtual Malibu mansion. Throughout these and other experiences, players will get to discover 11 avatars highlighting the queen of the metaverse’s many personalities, and experience a unique Halloween event. 


One of today’s most recognizable entrepreneurs and international influencers, Paris Hilton is a pioneer in television, podcasting, and NFTs. She’s also an innovator in building businesses, social media, and celebrity branding. In the Web3 space, she’s a longtime crypto enthusiast, a lover of digital art, an avid NFT collector, and a metaverse icon. Her integrated media and production company, 11:11 Media, is a multi-billion-dollar enterprise with verticals covering TV (Slivington Manor Entertainment), podcasts (London Audio), digital (11:11 Digital), licensing, NFTs, music, impact, and more.




“I am beyond excited to expand Paris World further into the metaverse. In collaboration with my amazing partner The Sandbox, my team is dedicated to building an incredible real-life experience for my fans,” said Paris Hilton.


“We’re pleased to give a warm welcome to Paris Hilton, the queen of the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “The Sandbox provides a creative space that allows anyone to let their imagination come to life, and Paris Hilton is building a glamorous fantasy land filled with virtual parties and diverse entertainment attractions from her universe.”

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Paris Hilton joins over 300 existing partnerships including Warner Music Group, Tony Hawk, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.


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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, DarewiseNotre Game, and TinyTap. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook​.

About Hell’s Kitchen

Hell’s Kitchen originated in the UK and the US aired its 20th series. The format travelled to 24 territories around the world and sees one renowned head chef welcome a group of hopeful chefs into Hell's Kitchen, where they will compete for the chance of a life-changing job in a top restaurant. Real-life drama, high emotion and culinary passion combine as the participants live, cook and compete in Hell's Kitchen. Which chef can handle the heat?

About 11:11 Media

11:11 Media is a Global media content company and platform, elevating creators, brands, and IP through the power of storytelling. inspirational, impactful and thought-provoking premium entertainment, content, experiences and products. Founded by Paris Hilton and Bruce Gersh, with divisions across Television, Audio, Digital, Impact and Licensing. 11:11 Media has an authentic and in-depth understanding of creator-led brands with scale, authenticity and purpose. 11:11 Media management team has a wide variety of experience across the world’s most iconic companies, including Disney, Time Inc., Viacom, NBCU, and more.

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