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The Sandbox partners with Playground to bring LaMelo Ball’s universe to the metaverse

Social hub experience will be first of many activations to come to The Sandbox, inviting new Gen Z fans to enter the metaverse and experience true digital ownership


Hong Kong - 31 March 2023 - The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, today announced a partnership with Playground to create Meloverse for LaMelo Ball's fans.

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LaMelo Ball, an NBA star who’s known as a trendsetter with global appeal, will bring his universe to life in The Sandbox metaverse, where fans will be able to hang out, play, and experience his world in a fully immersive 3D interactive environment. This collaboration will create a virtual LaMelo Ball playground for creators, collectors, and fans worldwide. The entertainment experiences being developed include educational initiatives to help users to leverage blockchain technology safely and effectively while having fun.


The first event, which will run from April 3 - 17, will feature Melo’s Social Hub and will include 19 unique quests related to some of Melo's closest hobbies. This event is included in the March Festival event's progression system, and will reward users having completed all quests.


"LaMelo Ball is a transfigurative personality who strongly engages with fans through social media, and we cannot wait to see what kinds of engagement with his community he will create in The Sandbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “This new social hub is just the beginning of a brand new space for LaMelo’s fans to play, socialize, and express themselves.”


Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.


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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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