TIME and The Sandbox announce partnership to build ‘TIME Square’ in the metaverse

Iconic Times Square location will be reimagined in The Sandbox as a virtual hub for community, art and commerce curated by TIMEPieces

NEW YORK and HONG KONG – 21 June 2022 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, and TIMEPieces, the NFT community initiative from TIME, today announced a partnership to develop ‘TIME Square’, TIME’s first-ever destination in the metaverse. TIME Square will be built on TIME’s land in The Sandbox as a destination for convening, art and commerce, inspired by the visual spirit and energy of the iconic neighborhood in New York City. 

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TIME President Keith A. Grossman revealed the partnership during The Sandbox event at NFT.NYC, while also issuing an open call for an architect to design TIME Square, reimagining the world-renowned cultural center for the metaverse. TIMEPieces is turning to its vibrant community and metaverse enthusiasts worldwide to identify a visionary architect to recreate and reimagine the destination as a voxel creation. 

 

“Our goal is to create a destination that will be the heart of the metaverse,” said Keith A. Grossman, TIME President. “Since launching TIMEPieces in September 2021, we have focused on developing a community in Web3 that benefited from the incredible 100-year legacy and access TIME has established. We are thrilled to now tap into that community as we seek to find the architect to design TIME Square in the metaverse, as we create an immersive experience with The Sandbox that provides a natural bridge between the virtual community of TIMEPieces, the historical coverage and global relationships of TIME, the unique IP coming from TIME Studios, TIME for Kids, and our real-life events.”

 

TIME Square will be an inclusive environment that will provide unique experiences to TIMEPieces holders. The destination will serve the TIMEPieces community by providing virtual access to discussions, events, screenings of TIME Studios projects and educational experiences.

 

The Sandbox is often viewed as a ‘virtual Manhattan’, a vibrant space alive with culture, entertainment, and brands, where anyone can discover, learn, work, meet new people, play, dance, and find amazing new opportunities,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “By partnering with TIME, we’re adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for a virtual architect will be held in TIME Square, a place in our creative metaverse for brands and creators.”

 

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. TIME joins over 300 existing partnerships including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

 

For more information on TIMEPieces, including information on how to apply for the opportunity to partner with TIMEPieces to build TIME Square, please visit https://time.com/collection/timepieces-nft.

 

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About TIME

TIME is a global media brand that reaches a combined audience of more than 100 million around the world. A trusted destination for reporting and insight, TIME’s mission is to tell the stories that matter most, to lead conversations that change the world and to deepen understanding of the ideas and events that define our time. With unparalleled access to the world’s most influential people, the immeasurable trust of consumers globally, an unrivaled power to convene, TIME is one of the world’s most recognizable media brands with renowned franchises that include the TIME100 Most Influential People, Person of the Year, Firsts, Best Inventions, World’s Greatest Places, and premium events including the TIME100 Summit and Gala, TIME100 Health Summit, TIME100 Next, and more.

 

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, DarewiseNotre Game, and TinyTap. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook​.