Animoca Brands to Develop Book Apps for Asian Markets for
Agreement further expands portfolio of leading brands
Animoca Brands signs licensing agreement with DreamWorks Animation to develop portfolio of book apps for Asian markets
Further expands portfolio and includes the highly popular How to Train Your Dragon, Madagascar, Kung Fu Panda and The Croods properties, as well as the highly-anticipated animated comedy Trolls
Strengthens and enhances the Company’s brand portfolio; total brand portfolio now stands at 20 brands
Book apps to be developed will be promoted by Animoca Brands to all Asian markets
Expansion of brand portfolio is consistent with Company’s strategy and reflects its ability to partner with global companies
Hong Kong, 8 August 2016 - Animoca Brands (ASX: AB1, ‘the Company’) is pleased to announce it will create a portfolio of book apps based on five DreamWorks Animation franchises available for Android™ devices and iPhone®, iPad® and iPod touch®. The portfolio will include the globally successful How to Train Your Dragon, Kung Fu Panda, Madagascar and The Croods properties, as well as the upcoming animated comedy Trolls.
The collaboration provides Animoca Brands a unique opportunity to bring DreamWorks’ properties and characters to life through interactive digital products. It will see Animoca Brands and DreamWorks Animation co-create book apps and distribute them across the Apple iOS and Google Android platforms. Leveraging DreamWorks’ globally recognised properties, the products are expected to be highly popular among its audiences.
Robby Yung, CEO of Animoca Brands, commented: “We are very pleased to be working with DreamWorks Animation and to have the opportunity to bring their world-class animation properties to the world of book apps. DreamWorks has produced extremely popular characters that have become household and even cultural favourites, and we welcome the opportunity to add them to our growing stable of licensed brands.”
Apple, the Apple logo, iPhone, iPod touch and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and Android are trademarks of Google Inc.
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About Animoca Brands
Animoca Brands (ASX:AB1) publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, Thomas & Friends™, and Ultraman. The company's games have been downloaded over 200 million times and are growing at over 8 million downloads per month. Animoca Brands is based in Hong Kong. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook, Twitter or Google +.