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AKIBA, Animoca Brands Japan, MADworld to bring Astro Boy to Web3 globally on his birthday on 7 April via ATOM Genesis

5 April 2023 – Akihabara Area Tourism Organization Co., Ltd. (Head Office: Chiyoda-ku, Syusuke Kaga, CEO, hereafter "AKIBA"), Animoca Brands Japan (Head Office: Minato-ku), a strategic subsidiary of Animoca Brands, and MADworld today announced that the ATOM Genesis NFT collection will be launched for pre-mint on 7 April 2023, bringing Astro Boy to the world of Web3 on the occasion of his birthday, at

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ATOM Genesis is a collaboration between AKIBA, Animoca Brands Japan, and MADworld  to produce an NFT collection based on Astro Boy derivative artworks created by AKIBA EDEN, the creator community of AKIBA, and licensed by Tezuka Productions Co., Ltd. (Head Office: Shinjuku-ku, Tokyo, Takayuki Matsutani, President, hereafter "Tezuka").


ATOM Genesis leverages AKIBA’s creator community to create one-of-a-kind artworks inspired by the legendary Astro Boy manga series. The ATOM Genesis NFT collection comprises 150 distinct NFTs created by 40 talented Japanese artists with the official support of AKIBA. These artworks are officially licensed by Tezuka as derivatives of the beloved and popular Astro Boy brand.

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Further details and utilities of Project ATOM Genesis, from generative art to immersive experiences, will be unveiled in phases over the next three months. Sign up via MADworld’s premint page at starting on 7 April 2023 to stay up-to-date with the latest information about this exciting project.

Certification by OPEN POST, official platform of  Association of Japanese Animations

OPEN POST LLC (Mitsuru Koizumi, Representative, hereafter “OPEN POST”) has developed an official marketplace for the Association of Japanese Animations ( called “OPEN POST” (, which will issue on-chain certifications for official derivative artworks based on Astro Boy.  The ATOM Genesis project has received a certification from OPEN POST, officially recognizing derivative artworks of Astro Boy and distinguishing them from pirated editions and unlicensed fan artworks. 


About Akihabara Area Tourism Organization Co., Ltd (“AKIBA”)

Akihabara Area Tourism Organization Co., Ltd. (Chiyoda Ward, Tokyo, Representative: Syusuke Kaga) is an organization dedicated to promoting the enhancement and revitalization of Akihabara as a region. In July 2016, the Akihabara area in Chiyoda Ward was selected by the Japan Tourism Agency as a support area for the "Project to Create Attractive Tourist Areas Utilizing Regional Resources" to improve tourist management, revitalize Akihabara, and enhance visitor satisfaction". Akihabara Area Tourism Organization is also creating a business model that supports the economic growth of the region.

About Animoca Brands Japan

Founded in 2021, Animoca Brands Japan (corporate name: Animoca Brands K.K.) is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company. Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies. Animoca Brands Japan provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans. For more information, please visit

About MADworld

MADworld is an innovative Web3 and digital asset ecosystem backed by Animoca Brands that collides global culture, community and creativity on the blockchain. As the Multiverse Artist Defender, MADworld provides value, security, and provenance to creators, artists, and fans alike across a number of niche communities like anime/manga, fashion, action sports, and music. MADworld seeks to elevate fans' experience, support creators’ economy, and push the bounds of Web3 technology to reduce the onboarding barriers for traditional Web2 audiences into Web3.  For more information, visit

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