ALTAVA Group and Darewise Entertainment announce partnership to enhance digital fashion in Life Beyond and upcoming Bitcoin Metaverse Ecosystem
17 November 2023 - ALTAVA Group, a leading fashion-tech company, today announced it has partnered with Darewise Entertainment, a subsidiary of Animoca Brands and the visionary force behind the upcoming Life Beyond gaming destination, to incorporate ALTAVA’s AI-powered platform for digital wearables into Life Beyond and drive the fashion category in the upcoming Bitcoin Metaverse ecosystem launched by Darewise.
Through the partnership, Darewise is set to become the first Web3 AAA gaming studio to seamlessly integrate ALTAVA's new AI-powered platform for digital wearables. Digital fashion plays an important role in Life Beyond's vision of bridging the gap between the digital and real world.
The collaboration follows Darewise’s recently announced strategic engagement with Horizen Labs to launch the first metaverse ecosystem token on Bitcoin, utilizing the Ordinal protocol to power experiences on Bitcoin for gaming, brands, and IRL events and activations. ALTAVA now joins Darewise in building solutions that will usher fashion into the Bitcoin metaverse.
ALTAVA and Darewise aim to revolutionize the way people interact with wearables in the metaverse by leveraging their collective expertise to unlock the vast potential of digital fashion by creating exciting opportunities for self-expression and style.
As a pioneer in the metaverse, ALTAVA has successfully collaborated with globally renowned brands including Fendi, LVMH, The Sandbox, Prada, and others to push the boundaries of digital fashion. ALTAVA's AI’s powered platform enables brands and creators to easily design and bring digital fashion to different metaverses.
“We are committed to providing immersive and innovative gaming experiences, and our collaboration with ALTAVA pays testament to this,” said Benjamin Charbit, CEO of Darewise Entertainment. "While many have been captivated by the concept of interoperability, sometimes in ways that seem more aspirational than practical, we're now proud to present a real application of the concept. ALTAVA is pioneering the creation of digital wearables that are inherently interoperable. This collaboration not only enhances Life Beyond but also fortifies the broader metaverse ecosystem that we have anchored in the Bitcoin network, and we’re particularly excited at the upcoming launch of its BRC-20 token."
As part of the partnership, ALTAVA will join the newly established Life Beyond Fashion Council, contributing insights and expertise to shape the future of fashion within Life Beyond. Additionally, Darewise will serve as a metaverse and technology advisor to ALTAVA, fostering mutual growth and innovation.
Andy Ku, CEO of ALTAVA Group expressed enthusiasm about the collaboration, stating, "Our AI-powered digital wearables platform, combined with Darewise’s cutting-edge technology, will enable unprecedented levels of creativity, self-expression, and brand engagement within the world of Life Beyond. Together, we are shaping the metaverse's future of fashion and empowering users to explore limitless possibilities by offering them a new level of realism."
About ALTAVA Group
ALTAVA Group is a Singapore-based company with offices in Seoul, Tokyo, London, and Paris. ALTAVA is the luxury fashion metaverse that enables users to discover, interact, and express themselves through a high-fidelity avatar. The Company operates WOY (World of You), a metaverse that provides Omni-platform experiential solutions which seamlessly connect consumers to the real-world and virtual world for high-end luxury brands and discerning partners.
ALTAVA Group Website: www.altava.com
ALTAVA Group Announcement Telegram: https://t.me/altavaofficial
ALTAVA Group Telegram Chat: https://t.me/altavachat
ALTAVA Group Discord: discord.gg/altava
ALTAVA Group Twitter: twitter.com/altavagroup
ALTAVA Group Medium: medium.com/@altavagroup
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ALTAVA Group Linkedin: linkedin.com/company/altava
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ALTAVA Group Japan Telegram: https://t.me/altavajapan
ALTAVA Group Japan Twitter: twitter.com/altavagroupjp
About Darewise Entertainment
Darewise Entertainment, a subsidiary of Animoca Brands, is a Web3 game technology company founded by veterans of the AAA games industry that is currently developing the sci-fi MMO Life Beyond and launching an ecosystem metaverse token on Bitcoin. The core team includes Benjamin Charbit (Game Director, Assassin’s Creed IV: Black Flag), Marc Albinet (Game Director, Assassin’s Creed Unity and Dying Light 2), Christian Bravery (Art Director, Black & White, and the Fable series), Samuel Kahn (Tech Lead, Ubisoft’s Snowdrop Engine and Crytek’s Cryengine) and Vincent Marty (Head of Marketing, Ubisoft EMEA - VP ESL Gaming). Darewise Entertainment is a multicultural team with offices in Paris and Barcelona. The company strongly believes in the positive power of online video games to create meaningful, interactive, and social experiences.
About Life Beyond
Life Beyond is a gaming metaverse where players embark on a journey to build a new civilization on Planet Dolos. In this sci-fi world powered by a player-driven tokenized economy, player-citizens can decide who they want to become and the role they want to play in Life Beyond’s complex and many-layered society. Developed and published by Darewise Entertainment, a subsidiary of Animoca Brands, the project embraces the open metaverse philosophy to create immersive experiences with an emphasis on true ownership and interoperability.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, and Gryfyn. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, Alien Worlds, and many more. For more information visit www.animocabrands.com or follow on Twitter or Facebook.