Animoca Brands and Aquis Farm join forces to bring the real-life horse world into the metaverse

9 December 2021 - Animoca Brands, the blockchain gaming and open metaverse company, announced today it has entered into an exclusive worldwide joint venture with Aquis Farm, one of the world’s largest racehorse and equestrian businesses, to bring the physical equestrian world to the metaverse.

 

The new joint venture will develop metaverse products, games, and NFTs directly related to real-world equestrian activities and assets, including the horses themselves, horse racing, showjumping, and other equestrian sports such as rodeo events.

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Aquis Farm will be responsible for the provision of real-world equestrian intellectual property, commercial opportunities and conceptual development of equestrian NFT ecosystems and metaverses.

 

Animoca Brands will be responsible for the development, marketing and sales of NFTs, NFT race products, metaverse games, and generally bringing the equestrian world to blockchain.

 

The application of blockchain is highly relevant to the equestrian world, particularly in terms of  the lineage, traceability and welfare of animals. Blockchain and especially smart contracts  also have very high applicability to investment in equestrian assets and the trade of horses.

 

Yat Siu, the executive chairman and co-founder of Animoca Brands commented: “Few animals can boast a more rich and distinguished relationship with humans than horses. As our friends during times of both war and peace, horses have been an important part of human civilization, history, and legend for thousands of years. We are absolutely thrilled to introduce that corpus of culture into the metaverse through our partnership with Aquis, which is one of the global leaders in the breeding and racing of champion horses.”

 

Justin Fung, the co-founder and chairman of Aquis Farm commented: “This joint venture will enable Aquis Farm to partner with a world leader in digital entertainment, blockchain and gamification to bring real-world equestrian concepts, business ideas and assets to the decentralised finance world and the metaverse. The opportunities are endless.”

 

Justin Fung added: “Whilst Aquis Farm will remain heavily committed to the physical equestrian world, the future cannot be ignored. Aquis recognises the inevitability of the growth of a digital and decentralised world and will be at its forefront to leverage the equestrian and other forthcoming opportunities of the metaverse. In Animoca Brands, we believe we have found a well capitalised cutting-edge partner for this new and exciting digital world.”

 

ABOUT ANIMOCA BRANDS

Animoca Brands, ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is driving digital property rights via NFTs and gaming to help build the open metaverse. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing hundreds of popular intellectual properties including Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, and Lympo. Animoca Brands has a growing portfolio of more than 100 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Bitski, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.

 

ABOUT AQUIS FARM

Aquis Farm and the Fung family are leading racehorse owners in Australia, Hong Kong, Europe and the USA owning more than 40 graded winners in the last four years and standing at Stud more than 20 stallions across Australia. Aquis Farm is also a major sponsor of the Aquis Park Gold Coast Turf Club and the Aquis Farm Elysian Fields Equestrian complex which hosts racehorses, showjumpers, polo horses and other equestrian events and assets. For more information visit https://www.aquisfarm.com


Contacts

Aquis Farm: kate@aquisfarm.com


Animoca Brands global: press@animocabrands.com

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Aquis Farm is a world-class, 447-hectare thoroughbred breeding facility at Canungra, in the Gold Coast hinterland, in Queensland

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Aquis Champions Tour, an international show jumping event.

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Aquis Champions Tour, an international show jumping event.

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Aquis stallion, Pierata, won races at the highest level in Australia.

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Mo’Unga has won races at the highest level in Australia, wearing the Aquis colours.