Animoca Brands and Planet Hollywood form “MetaHollywood” joint venture for NFTs and themed metaverse and community

21 April 2022 -- HONG KONG -- Animoca Brands and the Planet Hollywood Group (“Planet Hollywood”) announced today the MetaHollywood joint venture. MetaHollywood will build the largest online community for movie lovers, studios, and creators to interact within a Hollywood-themed metaverse and marketplace for digital collectibles, moments, events, and experiences powered by blockchain technology and the joint venture’s native utility token. The MetaHollywood project can be viewed at https://metahollywood.io

 

The MetaHollywood joint venture will transform the awe-inspiring Hollywood experience into a Web3 metaverse that benefits and reaches more supporters, studios, and creators globally within a virtual environment for the creation, ownership, interaction, distribution, and sharing of digital collectibles, movies, clips, and other assets as non-fungible tokens (NFTs), including NFTs based on some of Planet Hollywood’s most iconic physical assets including photography, movie posters, and memorabilia.

 

The new platform will provide a community for collectors to own uniquely famous pieces of film history in the form of NFTs as well as to share, interact with, and experience the digital assets in a purpose-built metaverse fueled by the utility of its native token. This will include the tokenization of over 60,000 of Planet Hollywood’s iconic motion picture memorabilia encompassing all popular film genres, providing the community with exclusive benefits and offerings. These collectible props have been used by movie stars from every era including Arnold Schwarznegger, Tobey Maguire, Michael J. Fox, Jim Carrey, Sylvester Stallone, George Clooney, Scarlett Johansson, Jason Statham, and many others representing classic, pop-culture, and modern Hollywood.

 

“I am thrilled to partner with Animoca Brands as we launch Planet Hollywood into the metaverse. The universal appeal of film, along with our unprecedented collection of iconic memorabilia, make the possibilities limitless,” said Planet Hollywood founder Robert Earl. “Through MetaHollywood, we will offer utility and functionality that is unrivaled in this burgeoning sector, and I cannot wait to see what our users create using the power of their imagination.” 

 

Yat Siu, the co-founder and executive chairman of Animoca Brands, commented: “NFTs are an excellent form of storing culture, and Planet Hollywood owns some of the most fascinating moments in human pop culture. We are very excited to partner with Robert Earl and Planet Hollywood to bring this iconic brand into the rapidly growing world of Web3. The MetaHollywood joint venture will create tremendous opportunities by leveraging Planet Hollywood’s vast network of celebrities and IPs and combining them with our industry expertise and our broad portfolio of products and companies.”

 

NFTs are digital assets and collectibles that possess many characteristics normally associated with physical items, including authenticity, rarity, scarcity, ownership, provenance, and other properties that are independently guaranteed, verified, and secured on blockchain. 

 

Unlike most digital content, which is temporarily provided to users on a licensing basis, NFTs are truly ownable - just like physical collectibles. The characteristics of NFTs allow them to attain significant value as digital collectibles.


Visit the MetaHollywood project at https://metahollywood.io.

About Planet Hollywood International

Planet Hollywood is the creator and worldwide developer of a consumer brand that capitalizes on the universal appeal of movies, television, sports, music and other leisure-time activities. The Company’s worldwide operations offer products and services in the restaurant, retail, lodging, leisure, gaming and entertainment sectors. Additionally, the Company owns one of the world’s more extensive and valuable memorabilia collections.


For more information, visit www.planethollywoodintl.com follow us on Instagram and Twitter @planethollywood and on Facebook at Planet Hollywood.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.