Animoca Brands announces sold-out Season 2 of TinyTap Publisher NFTs that generated real value for educators
Success of Publisher NFTs sale facilitated by Open Campus highlights growing impact of digital assets for education
27 November 2023 - Animoca Brands today announced that Season 2 of Publisher NFTs has sold out. Created by Animoca Brands’ subsidiary TinyTap, a leading edtech platform for educational games, and hosted and facilitated by Open Campus, a community-led Web3 education protocol, the Season 2 sale of 720 Publisher NFTs generated 538,560 EDU tokens (equivalent to approximately US$333,907 at time of sale), generating upfront and ongoing revenue for the 168 educators on the TinyTap platform who co-authored the Publisher NFTs.
Publisher NFTs are a new concept in education introduced by TinyTap to better empower, reward, and incentivize educational content creators and publishers.
TinyTap provides a code-free Web2 platform enabling educators to create and share interactive educational content and to receive a revenue share when that content is used by learners. Publisher NFTs are designed to embody co-publishing rights to specific educational content made and shared on the TinyTap platform, content which already generates revenue before being linked to an NFT.
By providing digital property rights over TinyTap content, Publisher NFTs effectively provide creators of educational content with new autonomy and earning potential: each creator receives 50% of the net proceeds from the initial sale of their NFTs, plus a 10% ongoing share of the revenue share generated by the content following co-publishing efforts by the NFT holder, plus a creator royalty consisting of 5% of the secondary sale of their NFTs (Open Campus will collect such royalties on behalf of Season 2 creators and periodically distribute them to creators).
Because holders who buy Publisher NFTs become co-publishers of the content linked to the NFTs, they also receive a share of up to 80% of the revenue share generated by the content associated with their NFTs when they promote and market the content. This frees up creators to focus on generating quality content while TinyTap and the holders of Publisher NFTs distribute and promote that content on an incentivized basis.
Holders of Publisher NFTs can also choose to market and sell their asset directly to customers outside of the TinyTap platform For more information about the Publisher NFT revenue share model please visit the Open Campus page on Medium.
Yat Siu, the co-founder and chairman of Animoca Brands, said: “The Season 2 Publisher NFTs sale by Open Campus and TinyTap marks a pivotal moment in the march of educational content toward becoming a new asset class. This success underscores the immense potential of digital property rights to unlock new earning opportunities for educators in the digital age."
Yogev Shelly, the CEO of TinyTap, stated: “This milestone is not just about providing better earning opportunities for educators; it's about building a future in which communities play a pivotal role in shaping curricula and empowering teachers and content creators to pave a path toward true educational autonomy.”
Learn more about Publisher NFTs, how they can assist educators, and how to get started easily and quickly by visiting the Open Campus website.
TinyTap, a subsidiary of Animoca Brands, was founded in 2012 and is the world’s largest educational games library with more than 250,000 activities made by educators and publishers including Sesame Street, Care Bears, Pinkfong, and Oxford University Press. Games are created using TinyTap’s code-free authoring platform and can be accessed by parents as part of TinyTap’s subscription or sold directly to families as bundles. A portion of subscription revenue is shared with content creators based on the user engagement generated by their content. TinyTap is among the top 10 grossing kids apps worldwide, delivering educational content to families worldwide with a focus on young learners (Pre-K to Grade 6), serving 10 million registered family members with content created by over 100,000 creators. Learn more at www.tinytap.com.
About Open Campus
Open Campus is a community-led protocol for educators, content creators, parents, and students. It puts decisions about learning back into the hands of educators and their students by fostering a collaborative environment, enabling teachers to create materials that appeal to the exact needs of students. Additionally, Open Campus recognizes the achievements of teachers and content creators who help students seek new knowledge, opening new revenue streams for effective educators around the world.
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About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, and Gryfyn. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, Alien Worlds, and many more. For more information visit www.animocabrands.com or follow on X (Twitter) or Facebook.
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