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Animoca Brands Japan and San FranTokyo strategic investment and partnership with Cool Cats to amplify Cool Cats IP in Japan and anime markets

7 November 2023 - Animoca Brands Japan, San FranTokyo by KLKTN, and Cool Cats Group LLC (“Cool Cats”) today jointly announced that they have deepened their collaborative efforts to accelerate Cool Cats' expansion into the Japanese and anime market. Further to the strategic partnership, Animoca Brands Japan has purchased equity shares of Cool Cats Group LLC and SanFranTokyo has purchased NFTs of all three of Cool Cats collections from the secondary market.

Animoca Brands Japan x San Fran Tokyo x Cool Cats.png

"This partnership is more than just about business growth," said Daisuke Iwase, the CEO of Animoca Brands Japan. "It's about cultural exchange, understanding, and tapping into the essence of what makes Japan's digital and artistic realm so globally appealing. Animoca Brands Japan together with San FranTokyo are excited to create more opportunities for the Cool Cats IP to grow.”


The partnership highlights the global recognition and potential of Cool Cats. Some of the strategic initiatives set to launch under this collaboration are:


  • Cool Cats Manga: Venturing into the heart of Japanese culture, the trio will collaboratively produce a Cool Cats manga one-shot or yomikiri (読み切り), merging the world of Cool Cats with Japan's storied manga tradition, to be written and illustrated by a Japanese manga artist.

  • Collection Acquisition: San FranTokyo has acquired a number of Cool Cats, Shadow Wolves and SideKX NFTs for its treasury. Along with building IP around Cool Cats’ main characters Blue, Chugs, Ardi, and Jo, these new additions provide important material to ensure any new stories told will honour the original source IP.

  • Brand Expansion: Efforts from Animoca Japan and San FranTokyo will focus on growing Cool Cats IP through various channels in Japan. Furthermore, Animoca Brands Japan and San FranTokyo will help forge new relationships for Cool Cats  with some of Japan’s most prominent organisations in entertainment and IP. This will include pursuing initiatives ranging from traditional merchandising and licensing opportunities to collaborations with other officially licensed IPs, to creating Vtuber content with Cool Cats IP.

  • Integration with San FranTokyo: Exciting prospects lie ahead with plans to potentially weave the Cool Cats IP narrative into the city of San FranTokyo. Initiatives encompass interactive efigurine drops, aligning marketing efforts with iconic Japanese IPs, and more.


"We are so excited for the new collaborative partnership to develop strategic new ways for Cool Cats to engage with and inspire new audiences in Japan and beyond," said Cool Cats founder Clon. "Community is in everything Cool Cats represents, so we want to be inclusive and welcoming to new fans all around the world."


"Our partnership with Cool Cats and Animoca Brands Japan is more than strategic — it's visionary,” said David Taing (DT), co-founder of San FranTokyo and co-chief operating officer of KLKTN. “We're converging worlds, styles, ideas, industries and technology to bring forth new levels of collaboration much needed in Web3. Our dedication to both Japanese and Web3 IP is unwavering, and together with Animoca Brands Japan, we're forging a path that will continue to work tirelessly to move the needle forward for Web3.”


Animoca Brands Japan, San FranTokyo, and Cool Cats view the strategic partnership as a fusion of cultures, ideas, and visions aiming to captivate and cater to both global and local audiences.


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About Animoca Brands Japan

Founded in 2021, Animoca Brands Japan (corporate name: Animoca Brands K.K.) is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company. Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists, and game companies. Animoca Brands Japan provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.


For more information, please visit or follow on X.


About Cool Cats Group LLC

Cool Cats is a global character brand built around its beloved lead character “Blue Cat”, created by artist Colin Egan in 2013. Today, Cool Cats boasts a rich universe filled with captivating characters, comics, games, merchandise, and animations that are designed to deliver inclusive, impactful, and community-driven stories.


Having captured the hearts of a wide audience including celebrities such as Reese Witherspoon, Bill Murray, and Mike Shinoda, Cool Cats has become a universal symbol of what it means to be cool. While Cool Cats has experienced incredible success on the blockchain, the essence of the brand lies in its mainstream appeal as a beloved character brand with a mission to connect and inspire people across the globe through immersive storytelling.


Recently, the company also announced a strategic investment from web3 giant Animoca Brands, as well as a strategic partnership with leading metaverse infrastructure and content company Futureverse. In addition to their efforts in gaming, Cool Cats is implementing a series of partnerships and activations to broaden their audience including a recent appearance as one of the first web3-rooted companies to host a booth at the international convention Comic Con and they will have a balloon in the historic Macy’s Thanksgiving Day Parade this fall.


For more on Cool Cats, please visit


About KLKTN / San FranTokyo

San FranTokyo represents a decentralized city built on brand storytelling with key focus on licensed anime and Web3 IP. Led by KLKTN, an Animoca Brands subsidiary, anime fans are joining the journey to build and experience how Web3 will redefine digi-physical collectibles, media, gaming, fashion as well as their own identities within anime culture. In August 2023, San FranTokyo instantly minted out 2,000 unrevealed Genesis Passes. Opting for an application gated process, they received over 14,000 submissions. The team manually reviewed all applications and the responses to anime related questions including MyAnimeList profiles requested as part of the process. Because of this, San FranTokyo have built an incredibly strong foundation of true anime and manga fans within Web3 and with their upcoming VISIONS PFP collection, they’re ready to further strengthen this by giving their a community a way to now own their identities within the city of San FranTokyo.


For more information, please visit https://weebox.io or follow San FranTokyo on X.

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