GEN3 Playground embodies Animoca Brands’ commitment to its heritage as a Hong Kong-based company while showcasing the city’s significant influence in the global Web3 space. Hosted at K11 Musea in Kowloon, a cultural landmark and hub of creativity and innovation, GEN3 Playground serves as a culminating celebration following a series of Web3-related events held in Hong Kong including Blocktober and Hong Kong FinTech Week. 

 

GEN3 Playground offers people of all ages and knowledge levels consumer-centric experiences that stimulate learning about Web3, blockchain, and true digital ownership. Attendees will have the opportunity to explore some of Animoca Brands’ most prominent projects, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, TOWER Ecosystem, and various of its partners' activations including OSL, Anime Foundation, Apeiron, and Bad Egg Co.

 

The carnival-like event will provide guests with quests and games, along with the opportunity to win rewards and exclusive merchandise. Attendees can watch thrilling gaming contests on the main stage while trying out games themselves at interactive booths throughout the venue. GEN3 Playground will also feature keynote talks by Animoca Brands’ leadership team.

 

Yat Siu, co-founder and executive chairman of Animoca Brands, said: “Taking place at the cultural landmark of K11 Musea, GEN3 Playground symbolizes our connection to our Hong Kong heritage. This event is designed as an immersive experience where participants are invited to interact with some of our most exciting projects, showcasing the potential of Web3 and true digital ownership in a way that can resonate with anyone regardless of knowledge or technical skills.”

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Evan Auyang, group president of Animoca Brands, said: “We’re thrilled to showcase our projects at GEN3 Playground, marking one of our first major consumer events. With a clear regulatory framework and proactive government support, Hong Kong provides an ideal environment for fostering innovation. This event is a testament to our commitment to the city and its potential as a global leader in the Web3 space.”

 

The event is open to the public; register now for free at https://www.animocabrands.com/gen3playground

 

Press Preview: 5pm-6pm, Friday, 1 November 2024

VIP Night (invite-only cocktail reception): 6pm-10pm, Friday, 1 November 2024

Public Event: 11am-8pm, Saturday, 2 November 2024

Address: 6/F, K11 Art & Cultural Centre, K11 Musea, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong SAR

 

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About Animoca Brands

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, one of the Top 50 Blockchain Game Companies 2024, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as Anichess, The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. One of Animoca Brands’ flagship projects is Mocaverse, a platform that enables consumers to maximize their Web3 exposure to experiences and rewards with a single login entry point. Animoca Brands It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.

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Contact: press@animocabrands.com