Partnership combines strategic investment in AVAX alongside advisory and business development support for projects building on Avalanche

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19 March 2026 – Animoca Brands, a global digital assets leader building and investing in impactful technologies and ecosystems to reimagine future economies, today announced a strategic investment in and partnership with Ava Labs, the company dedicated to advancing the adoption and scalability of the Avalanche ecosystem. The aim of the partnership is to support the Avalanche ecosystem’s growth and adoption.

The partnership between Animoca Brands and Ava Labs focuses on deploying capital, exploring product integrations, and providing strategic advisory support to high-potential projects that are building on Avalanche, with an initial focus on key verticals such as entertainment, real-world assets (RWA), and digital identity. The collaboration will initially focus on the Middle East and Asia, where Animoca Brands has established regional infrastructure and institutional relationships that Avalanche ecosystem projects will be able to draw on as they pursue commercial deployment. 

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By aligning Avalanche’s scalable architecture with institutional access and distribution channels, the partnership aims to strengthen Avalanche’s position as a leading platform for real-world blockchain adoption. 

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‍John Nahas, chief business officer at Ava Labs, said, “Animoca Brands brings experience across consumer, institutional blockchain ecosystems, and a wide network of portfolio companies. This partnership supports Avalanche ecosystem expansion in Asia and the Middle East - two regions seeing sustained growth in digital asset activity. We’re thrilled to collaborate on initiatives that improve user access and interoperability for applications building on Avalanche.”

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‍Omar Elassar, head of global strategic partnerships and managing director for Middle East at Animoca Brands, said: “We’re very deliberate about the ecosystems we partner with. Avalanche combines scalable subnet architecture with EVM compatibility, which makes it particularly well suited for sovereign and institutional deployments — areas where we see growing demand globally.. That alignment is consistent with the types of ecosystems we support through strategic investments. Our initial focus will be on identity integrations and RWA tokenization, but our broader goal is supporting builders within the Avalanche ecosystem and boosting its adoption.”

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‍About Ava Labs‍

Ava Labs is a leading blockchain technology company dedicated to empowering organizations to build scalable decentralized applications (dApps) and custom blockchains. Headquartered in New York City, Ava Labs is driven by a dynamic team that creates cutting-edge tools for developers, enabling them to harness the power of the community-driven Avalanche Blockchain Network. Ava Labs supports the launch of Avalanche Layer 1 blockchains, helping clients—from startups to government agencies, financial institutions, gaming companies, and telecoms—transform industries and pioneer new ones.

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‍About Avalanche‍

Avalanche is an ultra-fast, low-latency blockchain platform designed for builders who need high performance at scale. The network’s architecture allows for the creation of sovereign, efficient and fully interoperable public and private layer 1 (L1) blockchains which leverage the Avalanche Consensus Mechanism to achieve high throughput and near-instant transaction finality. The ease and speed of launching an L1, and the breadth of architectural customization choices, make Avalanche the perfect environment for a composable multi-chain future. 

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Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building decentralized applications (dApps). With its combination of speed, flexibility, and scalability, Avalanche is the platform of choice for innovators pushing the boundaries of blockchain technology.

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‍About Animoca Brands‍

Animoca Brands Corporation Limited (ACN: 122 921 813) is a global digital assets leader building and investing in impactful technologies and ecosystems to reimagine future economies. It has received broad industry and market recognition including Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times’ High Growth Companies Asia-Pacific, and Deloitte Tech Fast. Animoca Brands is recognized for building digital asset platforms such as the Moca Network, Open Campus, Anichess, and The Sandbox, as well as institutional-grade platforms; providing digital asset services to help Web3 companies launch and grow; and investing in frontier Web3 technology, with a portfolio of over 600 companies and digital assets. For more information visit www.animocabrands.com or follow on X, YouTube, Instagram, LinkedIn, Facebook, and TikTok.

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‍Contacts‍

Ava Labs: press@avalabs.org‍

Animoca Brands: press@animocabrands.com