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RELEASE: 6 February 2018


Axiom Zen Partners with Animoca Brands to Bring CryptoKitties to Greater China


The partnership underlines blockchain technology’s potential beyond cryptocurrency,

introducing Greater China to the concept of cryptocollectibles


Hong Kong: Axiom Zen has entered into an exclusive licensing and distribution agreement with Animoca Brands Corporation Limited to publish CryptoKitties in Greater China.

CryptoKitties offers digital cats that users can collect and breed. The game is one of the world's first and most successful consumer products built on blockchain, the same technology that powers cryptocurrency like Bitcoin. Unlike Bitcoin, CryptoKitties are unique cryptocollectibles.

CryptoKitties is a cultural phenomenon that has been covered by the BBC, The New York Times, Fast Company, VICE, and numerous other international publications. Less than two months since it launched, CryptoKitties has conducted 37,568 ether (ETH) in transactions – currently equivalent to US$39,858,896. Individual cats are traded at prices ranging from a small fraction of ether to a record 253 ETH (approximately US$269,550 at present value).

"Before we could realize our mission of making blockchain technology accessible to everyday consumers to China, we knew we needed to find the right partner," said Mack Flavelle, Co-founder of CryptoKitties.

"Animoca Brands' team, portfolio of mobile games,  track record with licensed intellectual properties, and expertise in Asian markets made it the ideal partner," said Mik Nayeem, Partnerships at Axiom Zen.

"We're incredibly excited to show China and the rest of the world that blockchain's potential goes beyond cryptocurrencies like Bitcoin," said Benny Giang, Co-founder of CryptoKitties.   
“CryptoKitties represents remarkable innovation in both blockchain and collectible gaming, and its distribution in China is one of the most exciting projects that we have undertaken,” said Robby Yung, CEO of Animoca Brands.


About Animoca Brands: Animoca Brands (ASX: AB1) publishes globally a broad portfolio of mobile games and subscription products including several games and e-books based on popular intellectual properties such as Garfield, Thomas & Friends™, Ever After High and Doraemon. The Company is based in Hong Kong. For more information visit or get updates by following Animoca Brands on FacebookTwitter or Google +.


About Axiom ZenAxiom Zen is an award-winning venture studio that specializes in new platforms and emerging technologies. Axiom Zen was named first among Canada’s Most Innovative Companies by Canadian Business. Products developed by Axiom Zen have touched 200+ million consumers and are used by the world’s leading companies and government organizations.

About CryptoKitties: CryptoKitties is the world’s leading crypto-collectible. The product was created by Axiom Zen and is currently the largest game on the Ethereum blockchain. For additional context or access to key team members, please contact

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