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Binance purchases LAND NFTs in “The Sandbox”


8 September 2020: Animoca Brands Corporation Limited (“Animoca Brands” or the “Company”) is pleased to announce the expansion of the collaboration between its subsidiary decentralized gaming platform The Sandbox and blockchain ecosystem Binance. Binance will acquire 4,012 LAND non-fungible tokens (NFTs) in The Sandbox ahead of the gaming metaverse’s fourth LAND presale, scheduled for September 15, 2020. The Sandbox recently completed a US$3M Token Raise on Binance Launchpad, the exclusive token launch platform for transformative blockchain projects.

Binance and The Sandbox.png

The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and over one million monthly active users. It is building a unique virtual world where players can build, own, and monetize their gaming experiences using SAND, the main utility token of the platform and the official token of The Sandbox, and Non-Fungible Tokens (NFTs). LAND is a non-fungible (ERC-721) NFT that represents a digital piece of real estate in The Sandbox metaverse. There are a limited number of LANDS, 166,464 in total, each with a  unique location.

Binance will use its LANDS to engage with its community through social gaming experiences within The Sandbox virtual worlds; organizing future NFT creation contests, supported by VoxEdit and The Sandbox NFT marketplace. It will also distribute the LANDs to creators who propose the most compelling games made with The Sandbox Game Maker, through a series of upcoming contests to be announced and ahead of the platform public (beta) launch in December 2020.

When discussing the collaboration, Binance CEO CZ said “It is clear that blockchain technology has great potential in the gaming industry. It provides significant improvements for gamers and developers, especially in regard to decentralization, transparency, and interoperability. Binance is taking a step further to demonstrate that blockchain technology can bring mainstream adoption into gaming through our collaboration with The Sandbox. Together we work on a brand-new field of entertainment that brings more freedom to players.” 

“Welcoming Binance into our metaverse is a significant step toward broader adoption of NFTs in the decentralized economy by the community of Binance users,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “One of the greatest strengths of The Sandbox virtual world is the fact that creators can build, own and monetize games alongside gaming giants such as Atari, Square Enix, and now Binance as well!”

The Sandbox has conducted four successful LAND presales in 2020, selling more than US$1,500,000 worth of LANDS (ERC-721 NFTs). Most offerings finished within minutes to a few hours due to high demand. The last Presale 4 Round 1 introduced premium LANDS and ASSETS and sold out 75 percent of them in one hour on August 4, 2020. The upcoming Presale 4 Round 2 will be happening on September 15, 2020.

The upcoming 3D based blockchain version of The Sandbox – which introduces new creative and commercial possibilities by allowing users to create 3D items and gaming worlds from the digital equivalent of building blocks – has been named one of the top 10 most anticipated blockchain games globally and one of the Top 50 Blockchain Gaming companies in the world, according to The Sandbox is expected to launch its public beta for players by December 2020. Users can get an overview of The Sandbox blockchain virtual world here. Learn more about The Sandbox from this in-depth report from Binance Research.



About The Sandbox
The Sandbox team is a leading creator of world-building experiences with over 40 senior staff with 10+ years of experience building and maintaining game live operations with millions of players. The Sandbox is a community-driven gaming platform that will allow creators to monetize assets and gaming experiences on a blockchain, allowing them to benefit from their creations. Scheduled for release in December 2020 and building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox will offer players and creators a decentralized and intuitive platform to create immersive voxel worlds and game experiences and to safely store, trade, and monetize creations through blockchain. For more information, please visit and follow the regular updates on Medium and Discord.

About Binance
Binance is a blockchain ecosystem comprised of several arms to serve the greater mission of blockchain advancement and the freedom of money. The Binance ecosystem is comprised of Binance Exchange (the leading global cryptocurrency exchange), Labs (venture capital arm and incubator), Launchpad (token sale platform), Academy (educational portal), Research (market analysis), Charity Foundation (blockchain-powered donation platform and non-profit for aiding in sustainability) and Trust Wallet (Binance’s official multi-coin wallet and dApps browser), as well as Binance Chain, a blockchain software system developed by Binance and the community. For more information, visit:


About Animoca Brands
Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, Garfield, Snoopy, Thomas & Friends™, Power Rangers, MotoGP, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.


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