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Farcana and Animoca Brands enter into strategic agreement to advance development of Farcana

05 July 2023 - Farcana, an upcoming Web3 team arena shooter game, today announced that it has entered into a strategic agreement with Web3 industry leader Animoca Brands, the company advancing digital property rights for gaming and the metaverse.


This collaboration marks a significant milestone for Farcana as it gears up to revolutionize the world of team shooters by integrating strategic character abilities and an esports-focused Bitcoin prize system.

Farcana x Animoca Brands

Animoca Brands will assist Farcana in optimizing its tokenomics and Web3 go-to-market strategy. Animoca Brands has extensive experience and a large network in the industry and it is well-positioned to assist Farcana’s vision of creating an immersive and rewarding gaming experience that can seamlessly onboard gamers into Web3.


Key areas of focus are stress testing of the game and token economies. Animoca Brands will help to analyze and refine Farcana’s in-game economy and reward systems, ensuring a balanced and engaging gameplay experience.


Additionally, Animoca Brands will collaborate closely with the Farcana team to devise a comprehensive Web3 go-to-market strategy. With its extensive knowledge of the blockchain gaming industry and large portfolio of partners, Animoca Brands will provide strategic guidance to ensure Farcana's successful entry into the emerging landscape of Web3 and decentralized gaming.


"We are thrilled to welcome Animoca Brands as strategic advisor to Farcana. This is a major step towards the fulfillment of our vision. With its deep understanding of blockchain gaming economics and the market, Animoca Brands will help to refine Farcana into a great experience for all gamers,” said Ilman Shazhaev, CEO and founder of Farcana. “Within a short period of time Farcana has developed a strong product and successfully completed a public playtest and onboarded 30k players. Farcana’s appearance into the market with a strong game and sustainable Web3 economy design is clearly welcomed by gamers. We are looking forward to demonstrating how a Web3 economy integration to AAA games like Farcana can revolutionize the gaming industry.”


As the collaboration between Animoca Brands and Farcana gains momentum, gamers and blockchain enthusiasts can look forward to an exhilarating and highly competitive tactical shooter experience that seamlessly integrates innovative character abilities and that features an esports component with a Bitcoin prize system.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

About Farcana

Farcana is an upcoming free-to-play tactical shooter game built on Unreal Engine 5 and powered by the revolutionary Arbitrum Nova blockchain. With its focus on 4v4 gameplay, unique character abilities, and a Bitcoin prize system, Farcana promises an exhilarating experience for players, combining tactical gameplay and strategic decision-making above all else. The first playtest took part in June 2023, and almost 30,000 people created on-chain Farcana accounts to take part. For more information visit  

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