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iCandy in strategic partnership with Animoca Brands unveils ‘Snaky Cat’ on Base, L2 incubated by Coinbase

Rule as the longest cat and earn tokens!

23 January 2024 - iCandy Interactive Limited (“iCandy”, ASX:ICI) announced today the release of Web3 game Snaky Cat on Base chain, the L2 incubated by Coinbase. Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, is a strategic partner in this iCandy initiative and has contributed to the design and implementation of certain core aspects of the Web3 components of Snaky Cat.

Snaky Cat logo.jpg

With a thriving community of over 370 million gamers worldwide, iCandy is one of the largest game developers in Australia and Southeast Asia. Snaky Cat is developed by iCandy’s subsidiary studio, Appxplore, an award-winning Malaysian mobile game developer celebrated internationally for its innovative and successful mobile games that have garnered positive reviews from players and critics alike, including being named in Google Play’s Best Game of the Year awards, among other recognitions. 


Snaky Cat is a multiplayer Web3 title where players control a unique feline with a snake-like body that feasts on food to grow even longer. The game is designed to capture the thrill of classic snake games while introducing the Web3 dimension of Play-and-Earn, allowing players to participate in a prize pool of cryptocurrency denominated in TOWER tokens, a governance and utility token for the TOWER ecosystem which currently comprises of the Crazy Kings, Crazy Defense Heroes, Chaos Kingdom, and Snaky Cat.


Base is a secure, low-cost, developer-friendly Ethereum L2 built to bring the next billion users onchain, and is launched by Coinbase, the largest U.S. crypto exchange, with a quarterly trading volume of US$92 billion. 

Core Gameplay

Paying homage to the iconic snake games of yesteryear, Snaky Cat’s game mechanics are both simple and enthralling. Players start the game with a timer, and the game is over when the timer reaches 0. During this time, players guide their feline snake-like characters to feast on drops of food that will make the player’s cat grow longer. Players can compete for a rare powerup to extend their timer, and they need to outmaneuver other cats, seize the remains dropped by other cats when they collide, become the longest cat, and slither up the leaderboard for a chance to win TOWER tokens. The player must keep their cat from colliding with obstacles and other players, which gets harder as the cat becomes longer.

Snaky Cat screenshot 1.jpg

Players are prompted to connect their wallets before starting the game. In order to play a round players will need a ticket, which can be purchased using TOWER tokens. Snaky Cat is multiplayer, inviting players to compete against their friends and the broader Snaky Cat community.

Snaky Cat screenshot 2.jpg

Yat Siu, co-founder and executive chairman of Animoca Brands, shared his excitement about the launch of Snaky Cat on Base: “Snaky Cat by our portfolio company iCandy adds functionality and utility to an established token, thus leveraging an existing community. We are proud to have contributed to the launch of Snaky Cat on Base. This is another step in the industry’s march towards mass adoption, in this case greatly facilitated by the Base chain’s economic efficiency.”


iCandy group chairman Kin Wai Lau remarked that the launch of Snaky Cat on Base strengthens the company’s commitment to building in the Web3 space. “We are very excited to work with Animoca Brands and Coinbase to launch Snaky Cat. We believe firmly in the benefits that Web3 can bring to the world of gaming.”


“Launching Base has been an exciting journey,” said Jesse Pollak, Creator of Base. “Our goal with Base is to make it easier and more enjoyable for more people to come onchain and understand how it can change the way we do things online. We're excited to see projects like Snaky Cat embracing Base and pushing the boundaries of onchain gaming. It's a step towards a more inclusive and connected digital future.”

For more on Snaky Cat, please visit and follow


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About iCandy Interactive Limited 

iCandy Interactive Limited (ASX:ICI) is an award-winning, publicly traded video games company that has been listed on the Australian Securities Exchange since 2016.


With headquarters in Melbourne, Australia, and offices across South East Asia and Germany, iCandy is one of the largest independent game developers in the region, with more than 650 full-time game developers, artists, and engineers, and has delivered more than 350 mobile, console, PC, and Web3 titles. The Company has worked with some of the biggest names in the business on some of the most widely known titles and iconic franchises in video games history. For more information, please visit


iCandy Group is supported by a strong network of strategic shareholders, including Animoca Brands, Fatfish Group, Baidu, Singtel, SK Square, AIS, IncubateFund, as well as several Australian and international funds.


About Appxplore       

Appxplore (iCandy) Sdn Bhd is an award-winning mobile game development company that has successfully expanded its scope into Web3 gaming. The company specializes in creating casual and hyper-casual games that are available on all major mobile platforms, including iOS and Android, and blockchain technologies. Appxplore titles have a strong track record of success that has garnered over 40 million downloads and positive reviews from players and critics alike, including Google Play’s Best Game of the Year awards and other recognitions. The company's first game, "Lightopus," was the first game in Malaysia to be featured on the Apple App Store in 2012.             

Media contact: Liew Xiang Xiang,

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a  portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, Alien Worlds, and many more. For more information visit or follow on X (Twitter) or Facebook.

Media contact:

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