top of page

L’OFFICIEL, fashion media company part of AMTD IDEA, and The Sandbox announce reinforced partnership for the launch of “Fashion Dune” and cover of the magazine’s June metaverse issue

Paris, May 26th, 2022 — L’OFFICIEL, the centennial fashion and luxury media company led by Hong Kong investment group AMTD Idea, and The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, announced today the start of their partnership, kicking off the media company’s upcoming Metaverse Issue and its global Metamonth celebration.

LOFFICIEL x The Sandbox.jpg

The Paris-born fashion media company, which recently celebrated its 100-year anniversary, will be launching a brand new “Fashion Dune” LAND in The Sandbox. Created by Benjamin Eymère, Chief Metaverse Officer of AMTD group together with the founders of The Sandbox, Arthur Madrid and Sébastien Borget, this virtual space was born from a widening digital frontier, and the challenge presented by finding a new way to convey editorial content. Inspired by Mars-like desert landscapes, the open air cultural space features giant historic covers of L’Officiel, from its centennial archives. The L’OFFICIEL LAND acts as an open-air exhibition, a digital theater which will open with a series of fashion and cultural exhibitions in September 2022.

The collaboration marks the upcoming publication of the magazine’s newest Metaverse Issue, dedicated to all things Web3 through the lens of luxury fashion, from crypto to blockchain, and how the NFT market is disrupting the art world and pushing brands to imagine their space within digital realms.

LOFFICIEL in The Sandbox.jpg

Starring on the cover of this new issue are the co-founders of The Sandbox, Arthur Madrid and Sébastien Borget, who pull the curtain back on their experiential universe as well as their latest project in an exclusive interview.

The Metaverse issue opens the stage for L’Officiel’s Metamonth, a world-wide virtual and inperson celebration and exploration of Web 3 throughout 32 in-language websites and print editions, and a number of exclusive events.

Benjamin Eymère, CEO of L’OFFICIEL and Chief Metaverse Officer of AMTD Idea, and said: “Together with The Sandbox, and under leadership of AMTD Idea, L’Officiel will push the boundaries of media and entertainment. Web3 is the opening of a new door, and we are thrilled to conquer this new world together with our friends, creators and designers of this new universes.”

Dr. Calvin Choi, Global Chairman of L’OFFICIEL Inc. SAS and AMTD Group, said: “Partnering with The Sandbox is entirely in line with AMTD’s belief in the power of connectivity, illustrating the great potential Web3 and the metaverse provides in these fields. L’OFFICIEL, being the front and center media engine of AMTD Group, will bring back print media thanks to Web3.”

“Web3 empowers us to create a new format of community-based entertainment and selfexpression that is more immersive and social,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “In The Sandbox, we are building a metaverse with a high cultural mission, while L’Officiel represents over 100 years of fashion culture. It’s exciting to build the future of media together with such a distinguished brand.”

"L'Officiel continues to stay at the forefront of the latest fashion trends by acquiring a LAND in The Sandbox and creating a bridge between its audience and the innovators who are building Web3," said Sebastien Borget, COO and Co-Founder of The Sandbox. "At the crossroads of generations, between experimentation and a new format of entertainment, the Metamonth event is a first page in the annals of digital fashion, which we are proud to write with L’Officiel."

On the 26th of May, a special event called, Let’s Mint The Party, will kick off the partnership between L’Officiel and The Sandbox, and mark the official start of the Metamonth. The event will bring together the most promising players of Web 3 and metaversial projects in Cannes,. The evening will feature a performance by Agoria.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.


L’Officiel ( is a global leading media company built on a centennial brand legacy, based in Paris since 1921. Present in 80 countries, with 32 in-language international medias, L’Officiel is today visible by fashion enthusiast worldwide through its extensive, omniplatform digital presence. Recognized as a leading luxury and fashion brand, L’Officiel is an international reference for French style and pioneer in fashion, beauty, lifestyle and contemporary society. L’Officiel, led by AMTD International Inc. (NYSE: HKIB; SGX: HKB), is part of the AMTD International Spider-Net, an interconnected network of key players in media, culture, education and investment banking.

About AMTD International AMTD International Inc. (NYSE: HKIB; SGX: HKB) is a premier Hong Kong-headquartered financial institution group connecting companies and investors from Asia, including China and Hong Kong as well as the ASEAN markets with global capital markets. Its comprehensive one-stop financial service solutions strategy addresses different clients’ diverse and inter-connected financial needs across all phases of their life cycles. Leveraging its deep roots in Asia and its unique eco-system — the “AMTD SpiderNet” — the Company is uniquely positioned as an active super-connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit or follow us on Twitter at “@AMTDGroup.” For the Company’s announcements, please visit

bottom of page