MasterChef: Dream Plate Mobile Game Launches
New App Game Allows Players To Step Into Famed MasterChef Kitchen And
Participate In Show’s Signature Challenges
21 May 2020: Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, has launched on the Apple App Store and Google Play with approximately 500,000 pre-orders and pre-registrations.
Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in 60+ countries and watched globally by over 250 million viewers in more than 200 countries. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.
MasterChef: Dream Plate allows players to play as a MasterChef TV show contestant who cooks and presents MASTERCHEF-worthy dishes in competition with other contestants, using challenging ingredients and recipes. The dishes are judged by fellow players in real-time, in a one-of-its-kind interactive gaming experience that is new to the franchise.
The game also features two signature show challenges: Mystery Box and Pressure Test. In the Mystery Box challenge, players will plate a secret ingredient, which is revealed only after entering the challenge. In the dreaded Pressure Test challenge, players must finish plating their masterpieces while racing against the clock.
MasterChef: Dream Plate was developed by Animoca Brands in partnership with Endemol Shine North America. The game has been pre-ordered and pre-registered approximately 500,000 times on the App Store and Google Play.
MasterChef: Dream Plate links
Download on the App Store: https://apps.apple.com/app/masterchef-dream-plate/id1416874533
About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including Endemol Shine Brasil and newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.
Endemol Shine Group’s companies in North America are behind hit series such as Big Brother (CBS), Ink Master (Paramount Network), MasterChef (FOX), MasterChef Junior (FOX), LEGO Masters (FOX), Extreme Makeover: Home Edition (HGTV), The Biggest Loser (USA), Swamp People (History), The Real Housewives of Atlanta (Bravo), Below Deck (Bravo), Below Deck: Mediterranean (Bravo), T.I. & Tiny: The Family Hustle (VH1), Trading Spaces (TLC), Deal or No Deal (CNBC), LOL (Amazon) and the upcoming launches of Utopia (Amazon), Wipeout (TBS), Ripley (Showtime) and Súbete a Mi Moto (Amazon).
About Animoca Brands
Animoca Brands leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Formula 1®, Garfield, Snoopy, Thomas & Friends™, Ever After High and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, Canada, Finland, and Argentina. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook or Twitter.